Embracing slow and steady growth, scaling a food blog without losing joy or balance, and hiring team members with Isabel Orozco-Moore from Isabel Eats.

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Welcome to episode 542 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore.

Scaling a Team and Reaching 2 Million Monthly Pageviews

In this episode, we're welcoming back Isabel Orozco-Moore from Isabel Eats, who first joined us on the podcast back in 2019, just after she had narrowed her niche to Mexican recipes. Since then, she's grown her blog from 650,000 to over 2 million monthly pageviews and grown her team to 3 full-time employees (including her husband!) and several contractors. Isabel shares how she's built a sustainable business by focusing on slow, intentional growth, smart hiring, and maintaining joy in her work.

Bjork and Isabel chat about how she avoids the comparison trap, what it's like working with her husband, and how she uses tools like Airtable to stay organized while managing a growing team. Isabel also gives us a peek into her upcoming cookbook project (coming spring 2027!) and shares what it really takes to scale a business while still loving what you do.

Three episode takeaways:

• How Isabel balances making, managing, and scaling — Even as her traffic and team have grown, Isabel has stayed connected to the creative side of her business by focusing on what she loves most — developing recipes in her niche and creating videos — not managing a team.
• Systems and support are game changers — Hiring strategically, using tools like Airtable, and taking advantage of Raptive's SEO support have helped Isabel delegate tasks, stay organized, and focus on the creative work she loves.
• Balance fuels longevity — From setting boundaries around her work to prioritize family time to avoiding comparison, Isabel shares how finding balance has kept her passionate, efficient, and motivated.

Resources:

• Isabel Eats
• The Freedom of a Niche with Isabel Orozco-Moore
• The Future of Wanting (in an age of A.I.)
• Slow Productivity
• Toggl Focus
• Things App
• How to Get Things Done, Stay Focused and Be More Productive with Dr. Cal Newport
• Asana
• Airtable
• Buy Back Your Time
• Slack
• Semrush
• Pinch of Yum
• Email Crush
• Diversifying Income Series: Monetizing Your Email List with Matt Molen
• Email Marketing for Bloggers with Matt Molen
• WisprFlow
• Grammarly
• Raptive
• Tastes Better from Scratch
• Follow Isabel on Instagram
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Raptive.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.