Mark's industry expertise is unique. He provides an in-depth breakdown of cross-selling and upselling in this episode, discussing how cleaners can better serve their customers. He stated that "people don’t realize they’re leaving money on the table with current customers." He dives into scaling a business and emphasizes the importance of having a developed plan before considering scaling. In fact, according to Mark, premature scaling and organization is why 74% of startups fail. To succeed, Mark points out the significance of surrounding yourself with experts in other areas once your operation, allowing you to acquire new skills. Aditionally, Mark recently launched a podcast called Polishing Profits with industry experts.