Scarlett Russell chats to Eshita Kabra-Davies, founder of By Rotation, the fashion rental app dubbed as the ‘Airbnb of retail' that has grown into a six-figure business in less than two years. 

Eshita talks about where she found the courage to leave her lucrative job in finance, why it’s important to have a good PR agency supporting you and how she reacted when a rival business attempted to sue her.

Find out more about By Rotation here…

instagram.com/byrotationofficial/

byrotation.com

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instagram.com/theststyle/

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To get more of The Times and The Sunday Times, visit thetimes.co.uk/secretsofthesidehustle

Producer: Anya Pearce

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Series 5 of Secrets of the Side Hustle is here!

On this first episode back Scarlett Russell - entertainment editor for The Sunday Times Style- speaks to Lily Jones, the founder of Lily Vanilli, the bakery brand that went from selling baked goods on a stall in Shoreditch, to creating bespoke cakes for A-list celebrities and brands across the globe.

Lily talks about how she persevered through two financial crashes, the mistake she early on which nearly ended her business and why Instagram is the marketing tool that every budding entrepreneur should be using.

Find out more about Lily Vanilli here...

instagram.com/lily_vanilli_cake/

lilyvanilli.com

 https://thelane.co.uk/ 

Follow The Sunday Times Style:

instagram.com/theststyle/

twitter.com/TheSTStyle

To get more of The Times and The Sunday Times, visit thetimes.co.uk/secretsofthesidehustle

Producer: Anya Pearce

Hosted on Acast. See acast.com/privacy for more information.

Secrets of the Side Hustle is back with a new series!

Scarlett Russell - entertainment editor for The Sunday Times Style - will be getting the lowdown from inspiring female founders on what it really takes to turn your passion into your career whilst pocketing nuggets of advice along the way.

Make sure to hit that follow button now, wherever you get your podcasts, so that you never miss an episode.

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Our final episode of this series! Time really does fly when you're having fun...

And as a special treat we have an absolute icon with us on the show!

Jewellery designer Rosh Mahtani spoke about the 14th century poem inspired her whole brand, the importance of having sustainability at the very heart of your business, plus why social media means anyone can build a brand and connect to an audience.

Visit the Alighieri Jewellery website

Follow Alighieri Jewellery on Instagram

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https://www.instagram.com/theststyle/

https://twitter.com/TheSTStyle

To get more of The Times and The Sunday Times, visit thetimes.co.uk/secretsofthesidehustle

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Sarah Bell, the founder of luxury candle company "Evermore London" who joins Laura today.

They get right into the nitty gritty of what it takes to build a candle company (hint, wax everywhere), why sustainability should be at the core of your businesses and the importance of never giving up.

Find out more about Evermore London

...on Instagram

...on their website

Follow The Sunday Times Style

https://www.instagram.com/theststyle/

https://twitter.com/TheSTStyle

To get more of The Times and The Sunday Times, visit thetimes.co.uk/secretsofthesidehustle

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It's the turn of Michelle Kennedy, founder and CEO of Peanut, the social media network made for women and mothers.

She spoke to Laura about how we can help more female founders when it comes to raising investment, the challenges in setting up a social media network and how to run a successful business that makes no money...

Learn more about Peanut on...

The website

Facebook

Instagram

Follow The Sunday Times Style

https://www.instagram.com/theststyle/

https://twitter.com/TheSTStyle

To get more of The Times and The Sunday Times, visit thetimes.co.uk/secretsofthesidehustle

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Laura speaks with LYMA founder Lucy Goff for this episode.

They talk about tearing up the rule book, choosing investors that believe in your vision and managing the work/life juggle.

Find out more about LYMA here...

https://lyma.life/

https://www.instagram.com/lymalife/

Follow The Sunday Times Style

https://www.instagram.com/theststyle/

https://twitter.com/TheSTStyle

To get more of The Times and The Sunday Times, visit thetimes.co.uk/secretsofthesidehustle

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We're going a little spicy with this episode, as Laura sits down with Self & More founder Poppy Lepora.

They talk about Poppy's plans to shake up the sex-toy industry by creating a fully inclusive brand, using social media to connect with your customers and more.

You can visit Self & More's website here.

You can also give them a follow on Instagram.

Follow The Sunday Times Style

https://www.instagram.com/theststyle/

https://twitter.com/TheSTStyle

To get more of The Times and The Sunday Times, visit thetimes.co.uk/secretsofthesidehustle

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It's Ellie Brown, founder of vegan cheese brand "Kinda Co" who sits down with Laura today.

They talk about everything from why losing dairy doesn't mean losing taste, the ups and downs of running a business from your living room, and why it's so important to trust your gut feeling.

You can try some of Ellie's delicious cheeses for yourself!

Or you can follow the business on Instagram.

Follow The Sunday Times Style

https://www.instagram.com/theststyle/

https://twitter.com/TheSTStyle

To get more of The Times and The Sunday Times, visit thetimes.co.uk/secretsofthesidehustle

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We're half way through the series already! But don't worry as there's loads more inspiring female founders to come...

This episode sees co-founder of "Oh Mumma", Shannon Barrie, talking about balancing life at home with life at work, the power of social media advertising and why branding is everything...

https://ohmumma.com/

Follow Oh Mumma on Instagram

Follow The Sunday Times Style

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https://twitter.com/TheSTStyle

To get more of The Times and The Sunday Times, visit thetimes.co.uk/secretsofthesidehustle

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