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For Russ Sorrells, business success comes down to four main areas of focus: being sure you have the right people and looking after them, having a clear purpose and mission, developing the right playbooks to execute the strategies, and performance. 

People, Purpose, Playbooks, and Performance. The Four P’s that drive success.

WHAT TO LISTEN FOR
Real tips for how to grow and scale your self-storage business
How to go from chaos and complexity to simplicity and prioritization
Avoiding the “Accidental Culture”
Why “People” is the best investment you can make

ABOUT (RUSS SORRELLS)

Russ is the founder of Own Your Category and founder of Capital Equipment Sales Mastery. He has 27 years’ real world business experience and has owned and operated multiple seven figure businesses with more than 500 capital projects closed.

CONNECT WITH (RUSS)

[email protected]

Website https://www.ownyourcategory.com/  

CONNECT WITH US 

Website: https://www.selfstorageinvesting.com/

Facebook: https://www.facebook.com/selfstorageinvesting

Twitter: https://twitter.com/SelfStorageGuy

LinkedIn: https://www.linkedin.com/in/scottameyers/

Youtube: https://www.youtube.com/user/SelfStorageInvesting

Instagram: https://www.instagram.com/self_storage_investing/

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Success started for Eric Brewer making $7 an hour as a lot porter – parking Mercedes and Toyotas a local new car franchise. Good thing he wore that double breasted suit to the interview. But hard work, listening to his dad, and some good contacts led to more and more opportunities. Eventually he came to realize, he was good at selling.

WHAT TO LISTEN FOR
Why some of the best sales managers, aren’t actually very good at selling
How building a culture leads to success
The power of decentralized command
Accepting your team’s mistakes as part of the path to perfect execution   

ABOUT (ERIC BREWER)
Since 2006, Eric has done over 3,000 residential real estate deals in Pennsylvania and Maryland. His experience covers a wide range of deal types and strategies including novations, wholesaling, flipping, construction, director-to-seller marketing, turnkey rentals, and property management. 

CONNECT WITH (ERIC)
Website https://brewermethod.com/home
Email [email protected]   

CONNECT WITH US  
Website: https://www.selfstorageinvesting.com/ 
Facebook: https://www.facebook.com/selfstorageinvesting 
Twitter: https://twitter.com/SelfStorageGuy 
LinkedIn: https://www.linkedin.com/in/scottameyers/ 
Youtube: https://www.youtube.com/user/SelfStorageInvesting
Instagram: https://www.instagram.com/self_storage_investing/  

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Get to know how it’s done at the executive level with Ken Lange, as this episode’s C-suite conversation tackles the function and management metrics utilized to keep a company’s operation at its peak. Stay tuned to grasp the knowledge to develop your team’s competency and achieve all your objectives! 

WHAT TO LISTEN FOR


Why values are crucial in finding quality partnerships 
What role does a CFO do in maneuvering company progress
The importance of checking your properties’ financials regularly
Conservativeness: How it can help you in self-storage investing
A business leader’s daily duty can nurture long-term success

ABOUT KEN LANGE

As the CFO of TriCore Investment Group, Ken is responsible for the organization's strategic financial leadership and its affiliated companies. He leads all financial-related activities through his extensive experience and practical communication skills. Ken Lange has established a stellar reputation for economic efficiency and intuitive real estate understanding.

Ken is a native of Kissimmee, Florida, and his professional development began in information technology and sales. He was later attracted to the real estate industry, where he felt he could leverage his professional skill sets and build himself as an entrepreneurial leader.

CONNECT WITH KEN


Website: TriCore Investment Group
LinkedIn: Kenneth Lange

CONNECT WITH US


Website: https://www.selfstorageinvesting.com/
Facebook: https://www.facebook.com/selfstorageinvesting
Twitter: https://twitter.com/SelfStorageGuy
LinkedIn: https://www.linkedin.com/in/scottameyers/
Youtube: https://www.youtube.com/user/SelfStorageInvesting
Instagram: https://www.instagram.com/self_storage_investing/


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Today, Jason Schwartzberg reveals a powerful program you can use for your following self-storage projects. Get to learn the distinct features of Commercial Property Assessed Clean Energy (C-PACE) financing and how to access the benefits it offers by tuning in to this episode. Dial in!

WHAT TO LISTEN FOR


A breakdown of the C-PACE financing program
Commercial projects that are suitable for C-PACE financing
Why it's a great idea to include C-PACE financing in your capital stack
How to apply C-PACE financing to a self-storage reposition project 
More solutions offered by MD Energy Advisors for your real estate deals

ABOUT JASON SCHWARTZBERG


Jason is a leading energy entrepreneur who co-founded MD Energy Advisors to help commercial property owners reduce energy costs and maximize profitability. He also co-founded PointClickSwitch, a platform that assists residential customers in deregulated energy markets with comparison shopping. Before starting his company, Jason was a development manager for A&R Development and an economic development officer for Baltimore Development Corporation. He holds an MBA from Loyola University Maryland and a bachelor’s degree in government from Franklin & Marshall College. 

CONNECT WITH JASON


Website: MD Energy Advisors: https://www.mdenergyadvisors.com/
LinkedIn: Jason Schwartzberg: https://www.linkedin.com/in/jason-schwartzberg-9335161b/
Email: [email protected] 

CONNECT WITH US


Website: https://www.selfstorageinvesting.com/
Facebook: https://www.facebook.com/selfstorageinvesting
Twitter: https://twitter.com/SelfStorageGuy
LinkedIn: https://www.linkedin.com/in/scottameyers/
Youtube: https://www.youtube.com/user/SelfStorageInvesting
Instagram: https://www.instagram.com/self_storage_investing/


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Join us for an episode featuring Carl Touhey and Jason Allen, where we discuss a specific real estate investment type that has proven to perform well during economic downturns. We delve into the distinctive features that make it resilient during recessions, share excellent tips for underwriting, and explore the potential it has that’s available for you. Tune in!

WHAT TO LISTEN FOR

What could happen in the next phase of the economic cycle 
The truth behind the prices of properties listed on the market today
Opinions on the current state of the economy and the future of interest rates
Underwriting tips and lessons learned in the self-storage industry
 Greatest opportunities for self-storage investors to grab and capitalize

RESOURCES/LINKS MENTIONED

Resolution Trust Corporation: https://www.federalregister.gov/agencies/resolution-trust-corporation
Self Storage Association: https://www.selfstorage.org/
Ep127: 7 Things Self-Storage Investors Must Do to Prepare for the Recession - Part 1: https://podcasts.apple.com/us/podcast/ep127-7-things-self-storage-investors-must-do-to-prepare/id1507427005?i=1000611406431
Ep128: 7 Things Self-Storage Investors Must Do to Prepare for the Recession - Part 2: https://podcasts.apple.com/us/podcast/ep128-7-things-self-storage-investors-must-do-to-prepare/id1507427005?i=1000612288875 

ABOUT CARL TOUHEY AND JASON ALLEN

Carl Touhey and Jason Allen are the co-founders of Performance Self Storage Group Inc. Carl, who began his real estate career in 1986 selling investment real estate, ventured into self-storage in 1992, acquiring five facilities over two years. Known for his expertise in turning around "problem" properties, Carl has brokered over $1 billion in storage assets and is recognized as one of the industry's top sales and acquisitions specialists. Jason, who started his real estate career in 1997, developed an extensive database of self-storage properties while working with Carl and has specialized in self-storage brokerage, investment, syndication, management, and marketing. With over $1 billion in successful self-storage transactions under his belt, Jason is also recognized as an expert in the field.

CONNECT WITH CARL AND JASON

Website:  https://www.performanceselfstoragegroup.com/
LinkedIn: Carl Touhey: https://www.linkedin.com/in/carl-touhey-19384b/ | Jason Allen: https://www.linkedin.com/in/jay-allen-446a238/ 

CONNECT WITH US

Website: https://www.selfstorageinvesting.com/
Facebook: https://www.facebook.com/selfstorageinvesting
Twitter: https://twitter.com/SelfStorageGuy
LinkedIn: https://www.linkedin.com/in/scottameyers/
Youtube: https://www.youtube.com/user/SelfStorageInvesting
Instagram: https://www.instagram.com/self_storage_investing/

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Today's episode is the second and last part of our series on recession-proofing your self-storage investments. In this installment, we'll cover the basics for an economic downturn and provide valuable tips to achieve your goals. Discover the top actions to keep your finances strong and be well-prepared to weather the storm of an impending recession.

WHAT TO LISTEN FOR


Various ways to generate cash for your business's future
Why you should stress test your assets and entire portfolio
The importance of rightsizing your business 
Urgent advice for your long-term cash-flowing properties 
How to avoid mistakes during a recession and ensure your business’ survival

RESOURCES/LINKS MENTIONED


QuickBooks®  Online: https://quickbooks.intuit.com/online/#
Conference & Trade Show: https://www.selfstorageevents.org/ 

CONNECT WITH US

Website: https://www.selfstorageinvesting.com/
Facebook: https://www.facebook.com/selfstorageinvesting
Twitter: https://twitter.com/SelfStorageGuy
LinkedIn: https://www.linkedin.com/in/scottameyers/
Youtube: https://www.youtube.com/user/SelfStorageInvesting
Instagram: https://www.instagram.com/self_storage_investing/


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Before the recession hits, it's crucial to evaluate your portfolio. Today's episode is the first of a 2-part series about recession-proofing your self-storage investments. Listen in to be thoroughly equipped for an economic downturn and become more assertive on the other side!

WHAT TO LISTEN FOR


The 4 phases of the real estate cycle and their characteristics
Factors that help us understand where the RE market is currently
How the current economic climate may affect the self-storage industry
Self-storage industry growth, trends, and opportunities for investors
Essential steps that will help you prepare for a recession

RESOURCES/LINKS MENTIONED

REIT.com https://www.reit.com/
U-Haul  https://www.uhaul.com/

CONNECT WITH US

Website: https://www.selfstorageinvesting.com/
Facebook: https://www.facebook.com/selfstorageinvesting
Twitter: https://twitter.com/SelfStorageGuy
LinkedIn: https://www.linkedin.com/in/scottameyers/
Youtube: https://www.youtube.com/user/SelfStorageInvesting
Instagram: https://www.instagram.com/self_storage_investing/


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In today's episode, Jeremiah Boucher delves into the evolving landscape of commercial real estate, providing valuable insights to assist investors in stabilizing their portfolios. We'll also talk about the importance of being well-informed and adaptable to changes in the industry, so tune in to position yourself for success in this dynamic industry.

WHAT TO LISTEN FOR


The economic climate and how it's affecting underwriting in the RE industry
Why you should balance capital preferences when investing in real estate
Major drivers of real estate that you can benefit from long-term
Challenges and opportunities in the self-storage industry
How storage providers can benefit from a growing market of small businesses and individuals

ABOUT JEREMIAH BOUCHER

Jeremiah is a value investor specializing in acquiring and developing alternative commercial real estate assets. He learned the real estate business from the ground up and currently owns and operates a $200M-plus portfolio of high-performing commercial properties. He has had a hand in retail, office, industrial, multi-family, single-family, and all facets of commercial real estate, which is how he concluded that alternative commercial real estate assets are the highest-performing, risk-averse investments. He has built his private equity and real estate management and development company, Patriot Holdings.

CONNECT WITH JEREMIAH


Website: Jeremiah Boucher: https://jeremiahboucher.com/, and Patriot Holdings: https://www.patriotholdings.com/
LinkedIn: Jeremiah Boucher: https://www.linkedin.com/in/jeremiah-boucher/

CONNECT WITH US


Website: https://www.selfstorageinvesting.com/
Facebook: https://www.facebook.com/selfstorageinvesting
Twitter: https://twitter.com/SelfStorageGuy
LinkedIn: https://www.linkedin.com/in/scottameyers/
Youtube: https://www.youtube.com/user/SelfStorageInvesting
Instagram: https://www.instagram.com/self_storage_investing/


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In this episode, Jessica Johnson emphasizes the significance of attending industry shows and keeping up-to-date with the latest trends to stay ahead in the self-storage sector. Her valuable insights and advice provide practical ways to enhance your professional skills and navigate the evolving landscape of this industry. Tune in to gain essential knowledge and stay ahead of the curve.

WHAT TO LISTEN FOR


Importance of attending self-storage trade shows and which to attend
Inside Self-Storage vs. Self-Storage Association: A comparison of events and educational offers
Business advantages of attending a self-storage trade show
How the Storage Business Owners Alliance started and its significance to investor success
Challenges in entering any industry and helpful advice to overcome them

RESOURCES/LINKS MENTIONED


Self Storage Association: https://www.selfstorage.org/
Self Storage Association | National Spring Conference: https://www.selfstorage.org/Events-Education/Events/National-Spring-Conference
National Fall Conference: https://www.selfstorage.org/Events-Education/Events/National-Fall-Conference
ISS World Expo: https://www.issworldexpo.com/en/Home.html
Young Leaders Group: https://www.selfstorage.org/Membership-JOIN/Young-Leaders-Group
Google Business Profile: https://www.google.com/business/

ABOUT JESSICA JOHNSON


Jessica is the operations director of the Business Owners Alliance and the Vice President of the Storage Business Owners Alliance. With 20 years of experience, her skillset has developed to include operational and financial acumen, growth and profitability of organizations, event management, and competitive market research and analysis. Jessica is a self-managed individual who thrives in both team and fast-paced environments. She has done project-based work or worked directly for large organizations such as Smoothie King, StretchLab, Venus Fashion, Global Franchise Group, Papa Murphy’s Pizza, Walmart, and MaggieMoo’s Ice Cream. Jessica has a Bachelor of Arts degree in Business Administration and aspires one day to earn her Master of Business Administration. Jessica lives in Jacksonville, FL, with her family.

CONNECT WITH JESSICA


Website: Storage Business Owners Alliance: https://thesboa.com/
LinkedIn: Jessica Johnson: https://www.linkedin.com/in/jessica-johnson-6b2b14199/

CONNECT WITH US


Website: https://www.selfstorageinvesting.com/
Facebook: https://www.facebook.com/selfstorageinvesting
Twitter: https://twitter.com/SelfStorageGuy
LinkedIn: https://www.linkedin.com/in/scottameyers/
Youtube: https://www.youtube.com/user/SelfStorageInvesting
Instagram: https://www.instagram.com/self_storage_investing/


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There’s no other industry as profitable as banking. So, we invited Sarry Ibrahim to share how banks operate and ways you can start thinking like one! We’ll also discuss Infinite Banking and the benefits of a whole life insurance policy. Watch until the end of this episode to find out more!

WHAT TO LISTEN FOR


How to make the most of the money borrowed from your life insurance policy
Main reasons people don’t leverage The Infinite Banking Concept
Benefits of using whole life insurance policies as a fund source for RE investments
Top tips to ensure that your whole life insurance is set up to meet your goals
One of the biggest challenges of entrepreneurship

RESOURCES/LINKS MENTIONED


Who Not How by Dan Sullivan and Benjamin Hardy | Paperback: https://amzn.to/40o88xs, Kindle: https://amzn.to/3ngN9Oa, and Hardcover: https://amzn.to/3TKlul7

ABOUT SARRY IBRAHIM


Sarry founded Financial Asset Protection after learning about the Infinite Banking Concept. He saw this as an opportunity to save retirement accounts, real estate properties, and businesses from market failures and other risks. Sarry believes the number 1 rule to your money is ensuring it lives somewhere safe and accessible. As Sarry states, when working with clients, “it is never an either/or situation; it is a both/and situation. We want you to integrate the solutions we recommend alongside your business and real estate portfolio to have a double-compounding effect on your money.” Sarry earned his MBA from Keller Graduate School of Management in Chicago, IL, and has consulted companies like Blue Cross Blue Shield, Allstate Insurance, Humana, and Cigna Healthspring.

CONNECT WITH SARRY


Website: Thinking Like A Bank: https://thinkinglikeabank.com/
Podcast: Thinking Like a Bank | Apple Podcast: https://podcasts.apple.com/us/podcast/thinking-like-a-bank/id1555903014, and Spotify: https://open.spotify.com/show/6m5XsxjlDzXw9T9nbWU5wj

CONNECT WITH US


Website: https://www.selfstorageinvesting.com/
Facebook: https://www.facebook.com/selfstorageinvesting
Twitter: https://twitter.com/SelfStorageGuy
LinkedIn: https://www.linkedin.com/in/scottameyers/
Youtube: https://www.youtube.com/user/SelfStorageInvesting
Instagram: https://www.instagram.com/self_storage_investing/


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