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In this episode, we break down Chapter 1 of Sales Is Therapy and explore why the best salespeople don’t “sell” at all, they listen. Traditional selling pushes, pressures, and pitches. The therapeutic approach focuses on real conversations, deeper understanding, and helping prospects uncover their own needs.

If you want to learn how to sell with empathy, create impactful conversations, and close without pressure, this episode is a must-watch.

What you’ll learn:

• Why traditional sales is outdated

• How therapists communicate in a way salespeople should

• Questions that go deeper and uncover truth

• How emotion drives action in buying decisions

Subscribe for more real, unedited sales conversations from the trenches.