Hello and welcome, today we’re going to tear apart your sales technique and put it back together hopefully in a way which is going to help you improve your results for yourself and your Salon. I am happy to point out some areas where I see Salon Managers and Owners going wrong. The first part of this video is brilliant content for you and your team as well. We’re going to talk about a better way to sell when we’re in the Salon. The second part of the video is how we apply that when we’re selling our business, services, product, anything online and ourselves and I don’t see us carrying through those sales techniques in a very effective way. There are fundamentally three ways that you can sell a product or service to a customer. The first way is to sell a product or service on its features. Let’s say I’m going to sell you this product, which is called Quick Blow-dry and Quick Blow-dry has extract of water mint in there, is paraben free and it’s only Thirteen Pounds Fifty a bottle. What I’ve done there is describe the features of a product to you. The next stage as I’m sure you’ve already been told is benefits. Explaining the benefits makes it more interesting because you seem to tailor the product to what I need and show me exactly what it’s going to be doing for me. The next level is getting your customer to engage emotionally with a product or service. What you’re looking to do is either change their status, their day to day for the better or the way they feel about themselves. So, talk about features, touch on benefits, but the bulk of your sales needs to be connecting with your customers on an emotional level. I hope that’s been useful to you, if it has don’t forget to subscribe because I do a broadcast like this every single week, and I would hate you to miss out on the content that I’m sharing. If you’ve already hit subscribed I will see you next week. Take care.