In today’s episode, my guest is Jon Marsella, the Founder and CEO of Jasper PIM. They are an eCommerce acceleration tool that helps Shopify merchants to quickly organize, automate and syndicate their product information accurately, saving time, reducing errors, and increasing sales velocity. Today you’ll learn why it’s imperative to have a single source of truth for product data.

WHAT YOU WILL LEARN TODAY

What is a PIM (Product Information Management).

Why successful Shopify brands use a PIM as a source of product truth.

How product information management assists in merchandising a store.

When does a Shopify brand know when the time is right to consider a PIM.

LINKS AND RESOURCES MENTIONED

Jasper

Jasper PIM Shopify App

Jasper Case Studies

CONNECT WITH JASPER

Email: [email protected]

Facebook: facebook.com/jasperproductinformationmanagement

Twitter: twitter.com/jasperPIM

LinkedIn: linkedin.com/company/jasperpim

EPISODE SPONSOR

Today's episode is brought to you by the Rewind App. This should be the first thing you install on your Shopify store to protect against human error, misbehaving apps, or collaborators gone bad. It's the trusted backup solution for over 100,000 businesses.

Hosted on Acast. See acast.com/privacy for more information.