Seller Performance Solutions

Seller Performance Solutions

By Chris McCabeBusinessEntrepreneurship
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Seller Performance Solutions episodes

  • Extreme ASIN Merging
    Question from an Amazon Seller: How should sellers approach the 'extreme merging' of a lot of ASINs together (which results in a single ASIN with a whole group of UPC's)? Who is doing the merging? Why is it happening? Are these UPC's/GTIN's etc. all legitimate? Are they all in fact the same product? Is the listing tainted? In this episode Chris and Leah dissect the issue of merging product listings and best practices for Amazon Sellers.
    19 min
  • Selling on Amazon Japan with Gary Huang
    For Amazon sellers, expanding into international marketplaces is a significant and indispensable step for the growth of your business. In this episode, we discuss with Gary Huang, who is known for organizing the Seven Figure Seller Mastermind Conference taking place in Tokyo on April 4th and 5th, about the complexities involved in expanding into other regional marketplaces, and why it is crucial for Amazon sellers to consider Japan as a rising player in the market.
    19 min
  • Growing Your Brand on Amaozn with Daniel Fernandez
    Whether you're just starting out or looking to take your brand to the next level on Amazon, it's vital for you to understand your potential pain points and how to alleviate them. In this episode, Chris and Leah speak with Daniel Fernandez from AMZ Clever, an amazon seller turned agency owner who has helped numerous private label brands achieve success on Amazon.
    14 min
  • Is All Your Inventory Defective?
    There's been a recent increase in Amazon sellers experiencing their inventory being declared defective and unsellable, resulting in sellers suddenly having thousands of units detained. In this episode, Chris and Leah explore the reasons behind this sudden surge in defective inventory, the potential implications for sellers and how to resolve this issue.
    12 min
  • The Best Amazon Ads Launch Strategy with Laura McCaul
    PPC has always been the go-to strategy for launching products, but many sellers are hesitant to invest in it, instead opting for black hat tactics that inevitably put your account at risk. With the availability of new reports and data from Amazon in brand metrics, brand analytics, and search query performance, it has become easier for sellers to understand their position in a category, their conversion rates, and where they can compete. In this episode, Chris and Leah talk with Laura McCaul on the best strategy for using PPC ads to rank higher, convert faster, & get more eyeballs on your product.
    19 min
  • Changes to Compliance
    Recently we have noticed an increase in issues with products being incorrectly identified and rejected by Amazon's compliance teams. In this episode Chris and Leah deep dive into the current state of compliance enforcement to shed light on the upcoming challenges for sellers on Amazon.
    20 min
  • Amazon Seller Account Security
    Having your account compromised is an issue that has unfortunately affected many Amazon sellers. In this episode, Chris and Leah will discuss different ways in which an account can be compromised and provide tips on how to prevent and resolve this problem.
    18 min
  • Problematic Products
    When selling on Amazon, not all products are created equal. Sellers should be aware that if they keep having issues with a problematic product, it may not only risk the product being taken down, but also a suspension of their entire account. In this episode Chris and Leah discuss the importance of assessing all products for potential issues and how to be proactive in mitigating these issues in order to avoid putting your entire business at risk.
    15 min
  • New Year, New You: Amazon Seller Edition
    As we kick off the new year, it's the perfect time to review and assess your account. In this episode, Chris and Leah discuss the importance of regularly evaluating your account to identify and address any potential issues, as well as how to anticipate and prepare for challenges that may come up as you navigate the ever-changing landscape of selling on Amazon.
    15 min
  • Amazon is Inconsistent
    Amazon's enforcement teams are notoriously inconsistent. In this episode Chris and Leah explore the reasons behind this inconsistency and offer strategies for addressing this in your appeal process.
    17 min

About Seller Performance Solutions

From the publisher's feed

This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns.

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