Seller Performance Solutions

Prime Day is a highly anticipated event for Amazon sellers, but it's essential to approach it strategically to ensure long-term success on the platform.

In this episode, Chris and Leah talk with Emma Schirmer Tamir, founder of Marketing by Emma, who shares valuable insights on how to make the most of Prime Day while avoiding shortcuts or hacks that could jeopardize your business.

Yesterday the FTC along with 17 states initiated a lawsuit against Amazon, accusing the e-commerce giant of exploiting its marketplace dominance to artificially raise prices both on and off its platform, impose excessive charges on sellers, and suppress competitive practices.

In this episode, Chris McCabe and Leah McHugh analyze the repercussions this FTC lawsuit could have on sellers and consumers.

The topic of accessing funds is crucial, especially as many sellers are gearing up for the bustling Q4 and the upcoming Prime Day. In this episode, Leah and Piotr discuss the secrets to maintaining liquidity, optimizing inventory, and securing flexible funding options for your business to ensure a prosperous Q4.

Q4 in the ecommerce world is a period of intense competition, especially on the Amazon marketplace. With increased sales opportunities, it's also the time where brands face a heightened risk of attacks from competitors using black hat tactics. From fake negative reviews to counterfeit claims, businesses need to be vigilant against these unscrupulous strategies that can damage their reputation and sales. In this episode, Chris and Leah dive deep into the current landscape of these attacks, the importance of reporting, and the nuances of dealing with Amazon's systems and support teams.

GS1 plays a pivotal role in global commerce by providing standardized identification solutions like UPC barcodes that ensure product authenticity, streamline supply chains, and enable accurate transactions for businesses and consumers alike.

In this episode, Leah and Michelle Covey from GS1 US delve into how GS1 facilitates product identification for Amazon sellers, ensuring genuine and verified product listings, while also exploring the broader applications of GS1 standards in optimizing supply chain operations and combating marketplace abuse.

Strategies to boost sales and maintain product visibility are constantly evolving on Amazon, but there's been a concerning trend of consultants offering to relist suspended listings under the guise of reinstatement. Many sellers, desperate to restore their listings, have fallen victim to agencies, services, or consultants exploiting loopholes in Amazon's system, falsely promising to reinstate listings while bypassing the root cause of the suspension. In this episode, Chris and Leah delve into the deceptive practice of relisting suspended Amazon listings and its potential repercussions.

One of the most critical aspects of handling Amazon seller performance challenges is escalations. It's your best bet at resolution when Amazon's teams aren't reviewing your appeal or issue properly. In this episode, Chris and Leah share insights into what constitutes a proper escalation and how to avoid common mistakes when seeking assistance from Amazon.

Gone are the days of quick hacks and shortcuts. Today, it's all about crafting a unique and differentiated experience that resonates with your target audience. Yoni Mazor joins Leah and Chris to explore the strategies needed to optimize your business for brand growth & to discuss why Seller Velocity is a game-changing conference for Amazon sellers.

A wave of Amazon sellers have been suspended from the platform for unintentionally selling stolen goods. The sellers in question were unaware of their suppliers' illicit activities. In this episode Chris and Leah discuss how Amazon handles such cases and the importance of knowing your supplier, conducting due diligence, and taking responsibility for business decisions.

The recent FTC announcement proposed rules that aim to eliminate practices such as fake reviews, review hijacking, buying positive or negative reviews, and illegal review suppression. While some of these practices are already against Amazon's policies, the FTC's proposed rules provide further clarification and emphasize their stance on the matter. In this episode, Chris and Leah raise questions about Amazon's commitment to addressing these issues, especially given the FTC's scrutiny and the potential consequences for violating regulations.