Seller Performance Solutions

Dropshipping is a common business model used among sellers. We go over the best way to use dropshipping as a selling method on Amazon and what to avoid to ensure that you don't put your account at risk.

New sellers on Amazon tend to use their newness as an excuse for issues they run into with their account or in hopes of earning some sort of leniency from Amazon. We discuss the correct approach new sellers should be taking rather than using excuses and essentially admitting to being too new to fully understand the correct plan of action in order to reinstate their account and listings.

More and more of the cases we're working on are due to abuse- where another seller is attacking the account. In these cases, just fixing the listings, or responding with a POA isn't enough. You need to report the abuse, to hopefully get Amazon to put an end to it (or at least create a paper trail for the next time it happens).

The hot new thing in the Amazon space is Aggregators. About 55, venture-backed aggregators have popped into the Amazon space, looking to buy up Seller accounts. We're huge advocates of doing your due diligence, and in this episode we're talking about why that's so important on both sides of buying and selling Amazon Seller Accounts

Moira Weigel, Faculty Associate at the Berkman Klein Center/ Harvard Law School and Harvard Data and Society researcher, joined us for a far-reaching discussion of technology’s impact on behavior, and in our case, how Amazon’s expanding influence is taking over the lives of so many business owners, globally. She’s looking to talk to sellers about their Amazon experiences, both with their competitors and with Amazon itself. That may mean you! We discussed her writing project in-depth and the various kinds of seller situations she’s already pored over in the course of her work. She’s covering a lot of ground, as we discovered, in this conversation. Looking forward to having her back!

In this episode, Leah and I cover one of the more worrisome trends in the consulting space. Using the concept of “White labeling” services, a company contracts out the work that you’ve just hired them for, without making it clear who is working on your account. It is up to you to know who you’re paying, and for what level of skill. A company that also offers numerous other services may be the jack of all trades, mastering none of them. We delve into this phenomenon, and how you need to approach the problem.

We've been fielding UPC questions from Sellers ever since Amazon changed their GTIN policy in 2016. What do you do if Amazon tells you your GTIN has already been used? How do you add a GS1 GTIN to an old listing? What if Amazon won't recognize your prefix as matching your brand? We spoke to Michelle Covey of GS1 US to get the best troubleshooting steps for these common issues.

ASINs are getting suspended left and right for “potential” (read: often imaginary) Intellectual property infringement violations, and sellers are searching for answers. You need strategies to defend yourself against this automation and human error combo! Opening cases with Support or sending emails to Seller Performance won’t get you anywhere, unless you enjoy copy and paste generic “responses.” Every kind of seller, both private label and resellers, need to learn up on these to resolve appeals properly. Mistakes cost time, energy, effort, and make you frustrated! We discuss all manner of cases and reinforce the methods for identifying true fixes for this.

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Product liability insurance isn’t just something to think about, or a ”nice to have” if you’re a private label brand owner on Amazon. You need to have it! We spoke with Matt Lovell of WELL Insurance in this episode to go through the main questions and confusion he sees from Amazon sellers pushed to provide copies of their liability coverage by certain dates. Final reminders were recently sent, too, and most dates suggested deadlines in the near future if not already passed. Matt spoke with us about every seller’s best practices and what their next steps should be.

Amazon finally put measures into place in the past several months and executed the kinds of things you’d expect them to, in order to sure a safe buyer experience. Leah and I have worked on numerous cases with sellers who didn’t understand these new processes nor Amazon’s compliance document expectations. In this episode, we discuss the nuances of effective communication with Amazon teams and what missteps to avoid.