Seller Performance Solutions

In this episode, Leah and I cover the key differences between Amazon’s “Account Health Services” team and the “Seller Performance” team. They may sound like they’d cover the same ground, but if your account or listings get suspended, you quickly understand that they are far from the same thing. We dig into what these teams are there for, who staffs them, and how their work influences (and sometimes undermines) the reinstatement appeal process. We also cover how much you can trust the information they provide, and how to know if it’s accurate.

We understand that many sellers want to talk about a dire situation like suspension on the phone, and that Amazon won’t always clarify your next steps. But understand the limits of each, as we explain here using specific examples from our work.

Amazon takes more enforcement actions these days to prevent fake reviews because they face external pressure to do so. In this episode, Leah and I walk through the sources of those policy suspensions, and why we believe sellers think they can get use giveaways, rebates, and other incentives to "game the system." Old shortcuts to success may be mentioned in groups, classes or videos, but they have a big cost.

We receive nearly daily reports from Amazon sellers who have been hit with a listing suspension due to “Used Sold as New” complaints from their buyers. In this episode we delve into the main seller confusion around what Amazon really means by “used sold as new”. Amazon’s misleading jargon often sends sellers down the wrong appeals path.

Amazon is inconsistent in its enforcement of policies. Looking at other sellers' behavior isn't an accurate measure of what's allowed, or what isn't. Seller mindset is an important factor in what determines whether an account is successful, or gets into trouble for unknowingly breaking the rules. We discuss what you need to do to cultivate a winning seller's mindset.