Today I sit down with Anthony Lee and we go in depth on how purchasing decisons are made by consumers. From the ape brain, to squirral, how processing emotion and logic is integrated and not a follow on process.

Everyone knows how to optimise a listing, but do you incorporate how these decsions are made to improve conversions?

That's the conversation for today.

Ben Webber is back and we discuss how he saved 200k a year on logistics and speeding up his load in times at Amazon.

Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business. He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.

Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.

He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.

On Thursdays with Sharon Even, Sharon digs into the Pro's and Con's of the Amazon Prime Reviewer Program, the Cost of the program, and even shares examples of how many reviews were received for herself or her clients compared to how many units were claimed as Vine Orders.

Do all products make sense to enroll in Vine?

Sharon also shares a story from her experience with a product that is an excellent example of what NOT to enroll in the program.

Note: Vine Program in the USA currently has 50% until October 30th 2022

Gracey is an influencer who has helped Amazon Sellers and Brand generate over 7 Figures in Sales through promoting their products on Tiktok through her account DealCheats with had over 971k followers! She is also an Amazon Live.

Today I am joined by John Cavendish to chat about some key things to remember with dealing with Seller Support. For most, Q4 is an important time for Amazon Sellers.

John Cavendish is the CEO & Founder of Seller Candy. Through his ecommerce journey, John owned and operated multiple 7-figure brands on Amazon, leading him to start a full-service Amazon agency. While running this agency, he quickly realized that there was a gap in the market, and pivoted the business into what is now known as "Seller Candy". Seller Candy acts as the technical arm of your Amazon business, bridging the gap between you and Seller Support. No more templated responses, complicated POAs or being bounced between departments - they deal with all of that and free up your time and energy to focus on growth.

The 132nd Canton Fair is now Live - Online. In today's podcast, Sharon Even does an in-depth Tutorial on navigation around the 132nd Canton Fairs Website. The 132nd Online Canton Fair Website will be live until March 2023 - you will have access to all exhibitors, products, and exhibitors information and contact information however from October 24th the Live streaming option and the scheduling of a meeting with the exhibitors option will be closed. If you are listening to this on the podcast it is recommended you find the tutorial video on the seller sessions youtube channel. 132nd Canton Fair Website Link:

https://www.cantonfair.org.cn/

Happy Sourcing!

Steve Simonson joins me today,  to chat about the current climate and the impact on sellers. Patterns often repeat themselves, focussing on PNL per product and dialling in on the products with a strong profit profile. With consumer uncertainty, we need to focus on “not being” over leveraged, turning trash into cash and being lean on inventory. Rigouse economic scrutiny is a must and budgeting by justifying and approving all expenses for each accounting period, rather than basing it on your past spending.

Protecting Yourself From Blackhat in Q4 with Howard Thai

Howard and I chat about the 5 most common blackhat tactics and how to counter and deal with them.

Howard Thai is a former top 50 Seller on all of Amazon, and his origin story as a Seller is an epoch itself. Between selling thousands of units of hoverboards daily and battling with Apple Inc. on Amazon, the story of his humble beginnings is a story too long to tell. But this is all you need to know about Howard…

Signalytics.ai

Elitesellersociety.com

https://howardthai.com/