April 22, 2021

Sellers Are Afraid of Listing… Here’s How to Help Them Move Forward w/Brendan Bartic

49 minutes

Many agents shy away from listings, purely because they’re often difficult to work with. However, if we can remove the obstacles, there’s no reason why we can’t build booming, listing-based businesses.

The chief reason listings are so tough to work with is not everyone feels comfortable putting their homes on the market. That being said, even when homeowners are nervous to list for whatever reason, it’s not the end of the road, and all we need to do is find a new way forward.

How can we help sellers move past their fears of listing, so we can find the best way forward for them? Is there a way to create a win-win scenario?

In this episode, the CEO of The Bartic Group, Brendan Bartic shares why it’s so important to give our clients options.

"When agents provide options outside of the traditional, basic real estate program, they’re enabled to have more conversations." -Brendan Bartic

Three Things You’ll Learn In This Episode

How options put our clients in the driver’s seat

When sellers know they have options beyond the traditional route, they feel more empowered to decide on their own. Aim to educate, so they can make the choice they feel most comfortable with.

How to deal with sellers who aren’t convinced they want to list

Some homeowners just aren’t sure they want to sell, and that’s okay! Remind them that listing doesn’t mean they have to sell and that if after a few months they would rather stay in their homes, they can choose to do so.

What to do when the traditional listing is the most viable option

If a seller insists on a fix and list and we know it doesn’t meet our criteria or would prefer a cash deal when we know they’ll be losing out, we have the power to say no. Options let us find a mutually beneficial way forward, and if either party feels like they’re not gaining anything, we can choose not to work together at all.

Guest Bio-

Brendan Bartic is the CEO of The Bartic Group at Keller Williams Realty. An industry veteran of more than 18 years, Brendan is also a US Army veteran, having done multiple tours in both Iraq and Kuwait. Brendan is also CEO and Founder of Brendan Bartic Real Estate Coaching and author of the forthcoming book, The Score.

To find out more, go to:

https://www.brendanbartic.com/

https://www.thebarticgroup.com/

https://www.linkedin.com/in/brendanjbartic

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By Greg Harrelson - Real Estate Broker, Entrepreneur & Coach

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