Title:   Selling from a Place of Power, Not Need Selling from a position of power rather than a  place of need is how you maximize the value the customer receives and the revenue you get from the sale. 

Listener Question:  Sonya from San Antonio asks: I am the CRO of a growing company. I have been hands-on with our largest division for the last two years building a world class sales organization. This division accounts for 75% of our revenue. In 2022 I need to turn my attention to starting two new divisions. How do I invest the time I need to invest in starting these two new division, while ensuring that this division I have designed does not lose steam. We need to lessen our dependence on our cash cow - but need them to keep producing.

Book: Scaling Up by Verne Harnish 

Lightening Round: Top 10 things you need to do to sell more effectively this week