In this episode of the Gloria Chou PR Podcast, I sit down with Dylan Jahraus—host of the #1 Etsy podcast and founder of the Ultimate Etsy Course—to unpack the biggest Etsy updates of 2025 and exactly how to set up your shop for long-term success.

From SEO and pricing to AI tools and post-purchase wow moments, Dylan shares actionable tips that product-based founders can implement right now to stand out on Etsy—even without a big budget or paid ads.

Whether you’re just starting out or looking to grow your store, this episode is your crash course in the new Etsy algorithm and the real reasons why some shops rise to the top.

What’s New on Etsy in 2025—and How to Take Advantage

Dylan breaks down Etsy’s newest policies, creative standards, and how AI is now being used to verify sellers and product listings. Learn how to stay compliant and take advantage of underutilized categories like “Handpicked by Seller.”

How to Actually Get Seen on Etsy (Without Paying for Ads)

• Why your SEO and product photos matter more than ever
• How pricing affects conversion rate and search ranking
• Why fewer options = higher conversions
• How to spot and ride trends before they hit Etsy
  
  

The New Strategy for Competing with Bestsellers

Want to compete with top-performing Etsy shops even if you're brand new?

Dylan walks through how to:

• Use AI product photos to elevate your listings
• Curate trendy, seasonal mockups
• Build a value-forward product experience that stands out in search
  
  

Post-Purchase Strategy: How to Wow Customers and Get Repeat Buyers

Learn how to deliver a premium customer experience after the sale—including automated messages, helpful content, and how to get customers from Etsy to your Instagram and email list (without breaking Etsy’s rules).

Tools to Make Etsy Work for You

• etSEO: Dylan’s custom AI tool for optimized, mobile-friendly, customer-centric listings
• Vela: Mass-update tool for syncing Shopify and Etsy listings
• Instagram + TikTok: Dylan’s secret to growing her audience from 0 to 50k in 2 months

Final Takeaway
You don’t need to pay thousands for ads or offer deep discounts to succeed on Etsy in 2025.

What you do need is:
✅ Trend-savvy product listings
✅ Smart SEO and pricing strategies
✅ A memorable customer experience

If Dylan can help thousands grow profitable Etsy shops, you can too.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Connect with Dylan Jahraus:
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