I watched a wealthy man hand his trash to a hotel staff member and tip him for it. That moment changed everything about how I think about business.

In this episode, I'm sharing the mindset shift that helped me (and my clients) stop selling to price-sensitive shoppers and start attracting high-value customers who expect to pay more.

I'll walk you through why the mid-market is risky territory, how the rich make buying decisions, and the three steps you can take this week to start repositioning your brand for premium success.

If you're done competing on price and ready to be the go-to for customers who value what you offerthis one's for you.