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People don't like being sold to. They prefer to get training. So how do you sell or get inbound leads with training? Where do you get ideas for your training topics? In this episode, Sharran walks you through the process of developing the perfect solutions to known problems and why you should create them through training. 

There are three things required to sell with training, but you don't have to worry about it because you will get the step-by-step process right here. So let's dive in!

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“Training solves a particular problem or gives people a particular piece of insight to get their next result, and when they get there, they become a much better client for you.”

- Sharran Srivatsaa

Timestamps:

00:00 How to create perfect solutions to known problems

01:37 The difference between training and content

02:04 3 BIG ideas inside this episode

02:33 Here's the story that inspired Sharran to create this episode

04:28 #1: Value Chain Mastery

07:02 An example of how Value Chain Mastery is applied

10:14 #2: Operationalize Kaizen

10:40 What does Kaizen have to do with training?

12:06 The difference between a $100 Million CEO and a $1B CEO

15:25 Why build internal training for your team

16:19 #3: The Perfect Solution to a Known Problem

17:22 Here's a quick tip for you

17:40 Where to find known problems in your industry

18:39 What happens when you start creating training?

19:35 Articulating the problem better than your prospect 

21:19 Quick recap of today's episode

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