Subscriber-only episode

Are you uncomfortable promoting your own products and services? That reluctance might be costing you clients who simply don't know what you offer. 

Many entrepreneurs struggle with the fear of sounding "salesy" or like they're bragging when talking about their business. They know marketing is necessary but feel like a pushy used car salesman whenever they try. This podcast tackles this common dilemma head-on with a transformative perspective shift that makes promotion feel authentic and natural.

The solution isn't to stop selling—it's to change how you sell. Most potential clients won't dig through your website looking for services. They need to hear about them repeatedly. But rather than focusing on yourself, redirect attention to the people you've helped. When you highlight client successes, you naturally showcase what you offer without the uncomfortable self-promotion.

Through practical examples—from retreats that inspired new programs to cookbook testimonials that demonstrate expertise—this episode provides a blueprint for weaving your offerings into compelling stories. Learn to use testimonials not just as confidence boosters but as marketing gold that illustrates your impact. By creating a collection of client success stories, you'll always have authentic material to share across your content platforms.

Ready to transform how you talk about your business? Listen now to discover how sharing client wins becomes your most powerful, comfortable marketing strategy. Then start gathering those testimonials and crafting stories that naturally showcase the amazing work you do!