E398: The founder of Meetup.com, Scott Heiferman, sold Meetup.com a few years ago for $200 million. Then he went to work as an associate at an Amazon fulfillment center.

Two decades before that, he sold a different company for $15 million. Then he went to work the counter of a McDonald’s.

+ How Avi Schiffmann got 5,100 backlinks for a $2,000,000 gamble and will now be fundraising $100,000,000.

+ The new way social media platforms work during crises. Insights synced from TikTok and Instagram after over 1,200 videos.

Scott Heiferman’s story: https://web.archive.org/web/20040616091238/http://www.heiferman.com/mcd/

00:00 Episode Overview 01:45 Avi Schiffmann’s Viral Gamble 06:18 Lessons from the Founder of Meetup.com 15:38 Marketing A Meltdown 21:55 Edward Sturm’s Absurd Consistency 24:22 Sign-Off

#digitalmarketing #startups #ycombinator #entrepreneurship

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/