In January 2018 Active Life was a company that could only pay Dr. Sean $3,000/month, and he had just left clinical practice and gym ownership, $3,000 was not going to cut it. 

The only client acquisition strategy that he knew was to dive into the DM and start messaging people who were using hashtags about their body hurting, and attempting to help them, remotely. 

30,000 DMs might be a stretch, it was probably more like 20,000 after doing some back of the napkin math, but that's still A LOT of DMs!

This episode encapsulates some of the lessons from that insane, unsustainable pace.