SEO for Established Entrepreneurs: The Basic B

One type of case study we haven’t featured on the podcast is the “Failure” Case Study. (That’s in quotes for a reason!) But that’s exactly why I’m introducing you to my client, Ashleigh Chanél. You might be surprised to see 1. That I'm inviting her on to discuss this “fail” and 2. That there’s a completed case study for you to check out. Yeah—the project wasn’t a complete bust after all and I was able to take what I learned & use it to improve my client experience. But you gotta press play to get the goods!

With this episode you’ll be able to:

• Learn what was different about how Brittany was creating case studies.
• Discover what epic fail during Ashleigh’s case study Brittany was able to learn from.
• Uncover how Ashleigh has used her case study in her marketing funnel.

Get the full show notes here: https://brittanyherzberg.com/blog/case-study-copywriting-ashleigh-chanel

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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

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DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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This is a case study interview I’ve been teasing for weeks. I’m so excited for you to meet my incredible client, Amanda Walker! She’s a coach, a podcast host, & a lover of client results—like moi. Amanda shares how she heard about me, why she decided to hire me, what results & support she was hoping for, & what her SEO processes look like now. Whether you’ve worked with an SEO pro before or you’re just thinking about doing it someday in the future—don’t skip this one!

With this episode you’ll be able to:

• Learn the benefits of improving your blog, website, & podcast SEO.
• Discover the importance of highlighting client results in your marketing.
• Uncover what it’s like to get SEO help from Brittany.

Get the full show notes here: https://brittanyherzberg.com/blog/podcast-seo-help-case-study-interview-with-amanda-walker

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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

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DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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You’ve heard me tease The Case Study Training Program for weeks now, but… you’ve got questions. Good news! This is THE episode where I’m sharing all the nitty gritty details. I’m talking: what the case study training program is, how it works, why I created it, who it’s for, AND—next steps. Let’s get to it!

With this episode you’ll be able to:

• Learn what The Case Study Training Program is all about.
• Discover how case studies help grow your business (& bank account).
• Uncover next steps & what to expect.

Get the full show notes here: https://brittanyherzberg.com/blog/case-study-course
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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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This episode is a selfish one because I want to learn how to optimize my case studies on YouTube. And Jamar—knows YouTube (specifically SEO for YouTube)! We connected on Threads recently & I saw he was crafting his first ever case studies! I had an idea, I pitched it to Jamar, & here we are. What you get to look forward to is a ridiculously open back-n-forth conversation about how to optimize your case studies on both your site and YouTube! Get out your notepad—you’re gonna need it.

With this episode you’ll be able to:

• Learn the best way to do keyword research for YouTube.
• Discover the overlap between optimizing for YouTube & blogs.
• Uncover the secret spots to include your keywords on YouTube.

Get the full show notes here: https://brittanyherzberg.com/blog/optimize-youtube-videos
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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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As a 3/5 Manifesting Generator, this podcast is a living, breathing embodiment of my unique Human Design. But… what even is Human Design, what do you need to know about it, & how can it simplify your marketing strategy? My friend Rachael Weaver is here to tell us all about how to use our Human Design charts to have more authentic & aligned business! Warning: Be prepared to take notes, friend. 😉

With this episode you’ll be able to:

• Discover the power of using your Human Design chart to market for your business.
• Uncover what lies & misinformation we’ve been sold about Human Design.
• Learn how Rachael is helping Case Study Training students get good at content marketing.

Get the full show notes here: https://brittanyherzberg.com/blog/human-design-for-marketing

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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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There’s nothing quite like hearing about the experience from the actual person. Which is exactly why Mindi & I battled the tech turmoil of Mercury Retrograde to get this interview recorded. If you’ve been thinking about writing your own case studies, but you want to hear from someone who’s actually done the dang thing—press play now! In this episode, Mindi & I discuss her experience in The Case Study Training Program, what she thought of the program format, & how she managed to work through the material during her busy season!

With this episode you’ll be able to:

• Discover how Mindi is using case studies in her content marketing strategy. 
• Learn what the Case Study Training Program student experience is really like.
• Uncover what surprised Mindi the most in the process of interviewing her clients.

Get the full show notes here: https://brittanyherzberg.com/blog/mindi-trimble-case-study-training-interview
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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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Each week you hear me ask guests which they think is the most important to sales—SEO, storytelling, or social proof. I thought it would be fun to share my thoughts on the topic! Because, of course there’s thought & intention behind the question. (I wouldn’t be who I am if I wasn’t thoughtful & intentional!) Sales can absolutely come from each one of these marketing pieces—but they happen much more easily, more quickly, and with more confidence when you do this 1 thing!

With this episode you’ll be able to:

• Discover the 3 marketing tools that build Know Like Trust—fast!
• Uncover the easiest way to improve your sales (skills and numbers).
• Learn how you can implement these selling techniques ASAP.

Get the full show notes here: https://brittanyherzberg.com/blog/how-to-increase-sales-and-not-feel-salesy
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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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It doesn’t have to feel like such a daunting task to identify who you want to feature in a case study. In fact, Lindsay Padilla (CEO of Hello Audio) has tons of ideas for you! We chatted about everything from how to pick your case study person, to how to repurpose those case study interviews (especially if you’re a podcaster *hint hint, nudge nudge*). Stay til the end because I dropped a HUGE tip about how to position your case study. 😉 Go ahead—jump in! And make sure you bring a notebook!

With this episode you’ll be able to:

• Learn how to choose unique clients or customers to feature.
• Discover the best way to structure case study interviews or podcast episodes.
• Uncover ALL the ways you can easily repurpose case studies for years to come.

Get the full show notes here: https://brittanyherzberg.com/blog/case-study-subject

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📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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This Bonus episode is a repurposed wrap up call with my DFY case study client, Dallas Travers. We spent the first half of the call talking through some questions she had about the final case study copy & the SEO strategy. There weren’t many, so we had extra time which I used to ask her about her experience working with me to create this case study.

With this episode you’ll be able to:

• Discover the value of case studies as a lead generator.
• Learn questions you can ask during a case study interview or wrap up call.
• Uncover Dallas’ approach to using case studies for her podcast and program.

Get the full show notes here: https://brittanyherzberg.com/blog/case-study-client-call-with-dallas-travers

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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It doesn’t matter if you’re writing your own case study or if you’re hiring a copywriter—every single case study desperately needs these 5 parts. Without these elements, a case study won’t be able to do a job for you. Whether that’s confusing or not engaging your reader, not showing up in a Google Search, or not popping off the page—those are all missed opportunities! And I, as a case study copywriter, don’t want you to miss any of them.

With this episode you’ll be able to:

• Discover how to optimize case studies with SEO.
• Uncover how to avoid having a boring, lifeless case study.
• Discover if you can just have a case study as a PDF vs web page.

Get the full show notes here: https://brittanyherzberg.com/blog/parts-of-a-case-study
———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
DM Brittany → Instagram, Threads

Join the next SEO Sprint 💨
Get the Business Owner's Guide to Google 📓

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!)

This podcast is brought to you in partnership w/ Leah Bryant Co.

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