📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

My copywriting career began with social proof. I spent lockdown gathering testimonials from my massage clients & adding them to my website. So testimonials have a special place in my heart. But not everyone finds gathering testimonials to be an easy or enjoyable process. If you want to learn how to get good client testimonials, ways to optimize testimonials for SEO, & the different types of testimonials I recommend business owners have—you’re not going to want to miss this jam-packed solo episode!

With this episode you’ll be able to:

• Learn what a testimonial is & how to ask clients for them.
• Discover ways to optimize testimonials for SEO.
• Uncover what separates the ok testimonials from the great ones.

Mentioned Resources:
Testimonial Template
Template & Video Training
Case Study Training Program

Related Episodes:
How I Became an SEO + Case Study Copywriter

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Ever wondered how SEO really works & why everyone says you should be blogging? The short version: you must include SEO in blogs and you must write blogs for SEO. But there’s more to it than that… In today’s special Valentine’s Day episode, I’m peeling back the curtain on the epic love story between blogging & search engine optimization. You’ll learn how to turn Google into your personal business matchmaker, avoid 1 major SEO mistake, & master blogging best practices. Let’s get to it!

With this episode you’ll be able to:

• Learn why blogs & SEO are a match made in marketing heaven.
• Uncover the biggest mistake bloggers are making in 2024.
• Discover blogging best practices for service providers.

Mentioned Resources:
Threads blog
Jan. Recap Blog
Brain.fm
How to Blog w/ SEO
Who & How to Interview email course
Case Study Training Program

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on

I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10”

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

You’ve heard me say that SEO is the equivalent of “extra credit” for business owners. But the truth is… you aren’t just born with this knowledge! You have to go out and learn this new skill or hire someone with this skill set. But what red flags should you be looking for? What mistakes should you be aware of? And how can you avoid them? Don’t worry, friend! I’ve got you. I’m using this podcast episode to highlight the 3 SEO mistakes I see way too often & how you can avoid them. Without further ado—click that play button!

With this episode you’ll be able to:

• Learn what SEO metrics you *should* be aiming for to increase traffic.
• Discover questions you need to be asking your SEO agency or provider.
• Uncover the hidden truth about blogging, SEO, sales, and conversions.

Mentioned Resources:
Keyword Research Tutorial (YT)
SEO Basics Checklist
How to Blog w/ SEO (email course)
Ubersuggest (free Chrome extension)
SEO Packet

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

What’s trending in the podcasting industry? Have listeners gotten more savvy with audio quality? What tools are waiting for you to “pick them, choose them, love them” to help grow your audience? All that—plus 1 topic I thought I’d never talk about on the podcast—are waiting for you in this episode w/ podcast manager, Rosa Sarmento! Whether you’re starting a podcast or looking to deliver the highest-quality show for your audience, this episode is a must-listen!

With this episode you’ll be able to:

• Discover podcast trends and predictions for 2024.
• Learn what free and paid tools you can use to support your podcast quality.
• Uncover podcast producer tips to help you create a binge-worthy podcast.

Connect w/ Rosa:
Website
Instagram
Linkedin

Mentioned Resources:
The LinkedIn Post
6 Favorite Online Tools For Podcast Management

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10”

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

“Why is writing case studies the hardest business task to ever exist?” That was the very question from Threads that inspired this episode. The question that opened the door to me spilling ALL my case study copywriting secrets—in the shortest amount of time ever! I’m sharing my framework and the process I use to get them written in just 10 days! If you’ve wondered how to write a great case study as part of your business marketing strategy, or you find yourself lacking motivation to get the fluffing thing written—you’re not gonna want to miss this episode. (And if you consume this while driving or walking—you're gonna to need to listen to it again so you can take notes!)

With this episode you’ll be able to:

• Discover an easy-to-follow case study format (framework).
• Learn how to get motivated to write a case study.
• Uncover the secret to writing the best case study for marketing.

Mentioned resources:
Case Study Roadmap
DFY Case Study Copywriting
How to Blog w/ SEO [email course]
Brain.fm
Who & How to Interview email course
Case Study Training Program

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple &

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

What do 9 grids for Instagram & SEO have in common? They’re both things that a fractional CMO can help business owners with! With a variety of marketing channels, tools, & platforms available—how are you supposed to know where you should be & what to say? Rachael Woods joins me to talk about data-driven marketing. We go deep into what that means, how to analyze the data, & what tools and support are available to you. No matter if you call yourself a solopreneur or supported CEO—this episode will help you make smarter marketing moves in 2024 & beyond!

With this episode you’ll be able to:

• Learn what a fractional CMO is & how they can support your business.
• Discover the 3 questions you need to ask to make smarter marketing decisions.
• Uncover what data-driven marketing means & which data you need to gather.
• Learn how to create a 9-grid for your Instagram profile.

Mentioned Resources:
DIY SEO guide
The Marketing Mix
DIY Static 9-grid for Instagram

Connect w/ Rachael:
Website
Instagram

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Sp

I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10”

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Do you ever find yourself wondering if SEO is important for button copy? Let me skip to the helpful part: yes. SEO plays a role in just about every single piece of copy and buttons are no exception. If nothing else, including keywords in your CTAs makes them pop more—makes them more fun to read—and therefore makes more people want to click on them! This is a short-n-sassy one, so press play & let’s get this show on the road!

With this episode you’ll be able to:

• Uncover the hidden benefits of focusing on SEO with your calls-to-action.
• Discover the most basic way to include more keywords in button copy.
• Learn which CTAs are the most overused.

Mentioned resources:
5-min keyword research tutorial
SEO Basics Checklist

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Today: is book review day for Stories that Stick. So I shall begin with… a story. I grew up surrounded by old people—who happen to be AMAZING storytellers! But my stories… always lacked a little somethin’ somethin’. When I cracked into the world of copywriting—I was determined to not be a crappy storyteller! And this book, Stories that Stick, is one I wish I had many years earlier. In this book review, I’m paying special attention to what Kindra Hall shares about stories that I like to pull into my case studies. You’re not gonna want to miss it!

With this episode you’ll be able to:

• Uncover the 4 elements all stories need (and the 4 story types all businesses need).
• Discover the framework I created to take me from scattered to stellar storytelling.
• Learn which elements & story type you should focus on when writing a case study.

Mentioned resources:
Stories that Stick
Case Study Training Program

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Entering the copywriting world can feel simultaneously exciting & intimidating! There are best practices to learn, loads of courses to possibly join, & Imposter Syndrome always seems to want to perch on your shoulder for the best view. Today I’m joined by my friend & fellow copywriter, Sanjana Behera! We met long long ago in the DMs of Instagram—shocking, I know. But the thing that never left me about that initial exchange with Sanjana is how thrilled she was that I responded to her message. The online business world can feel incredibly isolating—but all it takes is one message to shift the trajectory of your career & your perspective on the whole thing. Sanjana & I care deeply about welcoming new copywriters & sharing our experiences with them. So—copywriter or not—push play & get ready for a fantastic conversation!

With this episode you’ll be able to:

• Discover how to break into the world of copywriting. 
• Identify what type of copywriting you should start with.
• Learn how copywriters deal with Imposter Syndrome.

Mentioned Resources:
Copywriter Igniter
The 5-Figure Leap

Connect w/ Sanjana:
Instagram

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10”

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

I don’t ever want to lose touch with the part of me that’s excited to shine a light on someone else—and that is precisely what we’re diving into in this episode. Meet my friend: TaVona Denise. Building quality relationships with people in the online world is an art form. It’s also a skill that can be learned. And sometimes… that relationship gets its start in the DMs of Instagram. Yes, that’s exactly how TaVona & I connected! And then went on to learn that we share a nickname because of our people-ing skills! Today, we are on a mission to share the  best practices of connecting with other business owners, humanizing your marketing, & the benefit (to you and your clients) of a quality referral network. Tap that play button & let’s go!

With this episode you’ll be able to:

• Learn how to harness the power of relationship marketing in this online world.
• Discover the nickname that TaVona & Brittany share (and why).
• Uncover why it’s so important to be open to meeting people in 2024.

Find TaVona & me on Instagram—share with us what you loved from the show & what you’re motivated to try next to humanize your marketing!

Mentioned Resources:

Referral Ready Checklist

TaVona’s interview w/ Rick Mulready

The Coaches Collective

Online Business Matchmaker

Connect w/ TaVona:

Website

Facebook

Instagram

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Mini SEO Audit 🤓
Podcast SEO Download ⬇️
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———