📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

You’ve heard me tease The Case Study Training Program for weeks now, but… you’ve got questions. Good news! This is THE episode where I’m sharing all the nitty gritty details. I’m talking: what the case study training program is, how it works, why I created it, who it’s for, AND—next steps. Let’s get to it!

With this episode you’ll be able to:

• Learn what The Case Study Training Program is all about.
• Discover how case studies help grow your business (& bank account).
• Uncover next steps & what to expect.

Links & Mentioned Resources:
Case Study Training Program
Discovery call (15 min call)

Related Episodes:
Hear from a Case Study Training student: Mindi’s ep
Meet your case study marketing mentor: Rachael’s ep
What’s the experience like for a DFY case study client: Dallas’ ep
Use case studies in your launches: Brenna’s ep
Why case studies need SEO: Steph’s ep
SEO, Storytelling, & social proof ep

Thanks for joining me on

I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10”

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

This episode is a selfish one because I want to learn how to optimize my case studies on YouTube. And Jamar—knows YouTube (specifically SEO for YouTube)! We connected on Threads recently & I saw he was crafting his first ever case studies! I had an idea, I pitched it to Jamar, & here we are. What you get to look forward to is a ridiculously open back-n-forth conversation about how to optimize your case studies on both your site and YouTube! Get out your notepad—you’re gonna need it.

With this episode you’ll be able to:

• Learn the best way to do keyword research for YouTube.
• Discover the overlap between optimizing for YouTube & blogs.
• Uncover the secret spots to include your keywords on YouTube.

Links & Mentioned Resources:
vidIQ link
TubeBuddy
Ubersuggest
Case Study Training

Connect w/ Jamar:
Website
YouTube
Instagram
FREE YouTube Training

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on

I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10”

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

As a 3/5 Manifesting Generator, this podcast is a living, breathing embodiment of my unique Human Design. But… what even is Human Design, what do you need to know about it, & how can it simplify your marketing strategy? My friend Rachael Weaver is here to tell us all about how to use our Human Design charts to have more authentic & aligned business! Warning: Be prepared to take notes, friend. 😉

With this episode you’ll be able to:

• Discover the power of using your Human Design chart to market for your business.
• Uncover what lies & misinformation we’ve been sold about Human Design.
• Learn how Rachael is helping Case Study Training students get good at content marketing.

Get the full show notes here!

Links & Mentioned Resources:
3/5 Profile Podcast Episode
Authentic Messaging

Connect w/ Rachael:
Website
Instagram
Facebook
YouTube

Related Episodes:
How I Became an SEO Copywriter
Wr

I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10”

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

There’s nothing quite like hearing about the experience from the actual person. Which is exactly why Mindi & I battled the tech turmoil of Mercury Retrograde to get this interview recorded. If you’ve been thinking about writing your own case studies, but you want to hear from someone who’s actually done the dang thing—press play now! In this episode, Mindi & I discuss her experience in The Case Study Training Program, what she thought of the program format, & how she managed to work through the material during her busy season!

With this episode you’ll be able to:

• Discover how Mindi is using case studies in her content marketing strategy. 
• Learn what the Case Study Training Program student experience is really like.
• Uncover what surprised Mindi the most in the process of interviewing her clients.

Links & Mentioned Resources:
YouScience Assessment
Case Study Training Program
(Coming Soon!) Mindi’s first case study 🎉

Connect w/ Mindi:
Website
Instagram

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10”

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Each week you hear me ask guests which they think is the most important to sales—SEO, storytelling, or social proof. I thought it would be fun to share my thoughts on the topic! Because, of course there’s thought & intention behind the question. (I wouldn’t be who I am if I wasn’t thoughtful & intentional!) Sales can absolutely come from each one of these marketing pieces—but they happen much more easily, more quickly, and with more confidence when you do this 1 thing!

With this episode you’ll be able to:

• Discover the 3 marketing tools that build Know Like Trust—fast!
• Uncover the easiest way to improve your sales (skills and numbers).
• Learn how you can implement these selling techniques ASAP.

Links & Mentioned Resources:
Case Study Training Program
DFY Case Study Copywriting
Case Study Roadmap

Recent Case Studies:
The Mindshift Podcast
Angela Jackson
Jordan Gill

Related Episodes:
SEO is a Soulful Experience for Entrepreneurs
Write Case Studies Easily

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

It doesn’t have to feel like such a daunting task to identify who you want to feature in a case study. In fact, Lindsay Padilla (CEO of Hello Audio) has tons of ideas for you! We chatted about everything from how to pick your case study person, to how to repurpose those case study interviews (especially if you’re a podcaster *hint hint, nudge nudge*). Stay til the end because I dropped a HUGE tip about how to position your case study. 😉 Go ahead—jump in! And make sure you bring a notebook!

With this episode you’ll be able to:

• Learn how to choose unique clients or customers to feature.
• Discover the best way to structure case study interviews or podcast episodes.
• Uncover ALL the ways you can easily repurpose case studies for years to come.

Mentioned Resources:
Launch Your Private Podcast
HA Success Stories
Get 40% off Hello Audio
Case Study Training Program

Connect w/ Lindsay:
Website
Instagram

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show &

I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10”

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

This Bonus episode is a repurposed wrap up call with my DFY case study client, Dallas Travers. We spent the first half of the call talking through some questions she had about the final case study copy & the SEO strategy. There weren’t many, so we had extra time which I used to ask her about her experience working with me to create this case study.

With this episode you’ll be able to:

• Discover the value of case studies as a lead generator.
• Learn questions you can ask during a case study interview or wrap up call.
• Uncover Dallas’ approach to using case studies for her podcast and program.

Links & Mentioned Resources:
DFY Case Study Copywriting
The Case Study Copywriting Training Program
SEO Podcast Show Notes + Blog Templates
The case study referenced on the call

Connect w/ Dallas:
Instagram
The Hive
Podcast

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

It doesn’t matter if you’re writing your own case study or if you’re hiring a copywriter—every single case study desperately needs these 5 parts. Without these elements, a case study won’t be able to do a job for you. Whether that’s confusing or not engaging your reader, not showing up in a Google Search, or not popping off the page—those are all missed opportunities! And I, as a case study copywriter, don’t want you to miss any of them.

With this episode you’ll be able to:

• Discover how to optimize case studies with SEO.
• Uncover how to avoid having a boring, lifeless case study.
• Discover if you can just have a case study as a PDF vs web page.

Links & Mentioned Resources:
Case Study Training Program
Case Study Interview Questions
DFY Case Study Copywriting

Related Episodes:
SEO title + meta descriptions
How I Created My P.E.T. Framework
Brand Voice w/ Justin Blackman

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

When it comes to case study web page design, I call in backup! Don’t get me wrong—I absolutely love a beautifully designed web page, but it’s not the part of the process that makes me happy. So… once I’m done writing a case study, what happens? Who can help bring this thing to life? Should it be a blog post or a web page? I’ve got Steph O’Keefe (who designed my favorite case study page to-date) here to answer all these questions!

With this episode you’ll be able to:

• Learn which design elements & SEO pieces that all case studies need.
• Discover how case study design compares to sales page design.
• Uncover best practices for working with a web designer.

Mentioned Resources:
Leah’s Case Study **designed by Steph
DFY Case Study Copywriting
Submit a Case Study to GSC

Other Episodes:
Tips for Great Case Study Interviews
Brand Voice w/ Justin Blackman

Connect w/ Steph:
Website
DIY SEO Audit

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on

I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10”

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

It might surprise you to learn there are different types of case studies. In this Short-n-Sassy episode, I’m sharing the 5 most common types of case studies I write for myself & clients. (Examples are mentioned and linked below!) Which case study you choose to write totally depends on why you want to write it—so identify your “why” first & then see which case study type works best!

With this episode you’ll be able to:

• Discover the 5 most common types of case studies.
• Uncover examples of these different case study types.
• Learn which type of case study to write (and how many to have on your site).

Links & Mentioned Resources:
DFY case study copywriting
SEO packet
The mini interview training
Ashleigh’s case study
Donna x Akashic records readings blog
Case Study Training Program

Related Episodes:
Justin’s SEO case study interview
Donna’s SEO case study interview
Celi’s G.A.B. case study interview

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or revi

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.