📲 Text me! (Add your email or phone number in the message if you want a response 😉)

When it comes to case study web page design, I call in backup! Don’t get me wrong—I absolutely love a beautifully designed web page, but it’s not the part of the process that makes me happy. So… once I’m done writing a case study, what happens? Who can help bring this thing to life? Should it be a blog post or a web page? I’ve got Steph O’Keefe (who designed my favorite case study page to-date) here to answer all these questions!

With this episode you’ll be able to:

• Learn which design elements & SEO pieces that all case studies need.
• Discover how case study design compares to sales page design.
• Uncover best practices for working with a web designer.

Mentioned Resources:
Leah’s Case Study **designed by Steph
DFY Case Study Copywriting
Submit a Case Study to GSC

Other Episodes:
Tips for Great Case Study Interviews
Brand Voice w/ Justin Blackman

Connect w/ Steph:
Website
DIY SEO Audit

Thanks for joining me on

Go behind-the-scenes to see how my clients are 3x’ing their inquiries with SEO in this FREE SEO Workshop on June 30th! (Sign up to get access to the replay)

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It might surprise you to learn there are different types of case studies. In this Short-n-Sassy episode, I’m sharing the 5 most common types of case studies I write for myself & clients. (Examples are mentioned and linked below!) Which case study you choose to write totally depends on why you want to write it—so identify your “why” first & then see which case study type works best!

With this episode you’ll be able to:

• Discover the 5 most common types of case studies.
• Uncover examples of these different case study types.
• Learn which type of case study to write (and how many to have on your site).

Links & Mentioned Resources:
DFY case study copywriting
SEO packet
The mini interview training
Ashleigh’s case study
Donna x Akashic records readings blog
Case Study Training Program

Related Episodes:
Justin’s SEO case study interview
Donna’s SEO case study interview
Celi’s G.A.B. case study interview

Thanks for joi

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

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Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

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📲 Text me! (Add your email or phone number in the message if you want a response 😉)

What’s it like to work with business growth strategist, Celi Arias? That’s what I thought to myself before I asked Celi to join me for this interview! I’ve never worked with a business and mindset coach before—and maybe you haven’t either. It’s one thing to tell you about the people I love working with, but it’s a whole other experience to introduce you to them. Grab some popcorn & a pen and let’s get to the show!

With this episode you’ll be able to:

• Learn what pieces every single business needs to be successful.
• Discover how to create a business vision unique to you.
• Uncover the biggest advantage of combining business and mindset coaching.

Sign up for Celi's monthly Roundtables! (Yes, you get a replay AND they're $0)

Links:
Take the Quiz
G.A.B. Accelerator (open 3x's a year)
My G.A.B. Case Study Interview
Vivid Vision (book)

Connect w/ Celi:
Website
Instagram
LinkedIn

Thanks for joining me on The

Go behind-the-scenes to see how my clients are 3x’ing their inquiries with SEO in this FREE SEO Workshop on June 30th! (Sign up to get access to the replay)

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

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Dubsado (20% off)
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Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ ...

📲 Text me! (Add your email or phone number in the message if you want a response 😉)

If your ideal client doesn’t understand what you do—they’re not going to pay for it. So… if you’ve ever found yourself tongue tied or staring into blank faces when you tried to explain the work you do, this episode is for you! From replacement window sales, to massage therapy modalities, to SEO copywriting—I share several examples to help bring this exercise to life. You’ll end the episode knowing exactly what to do to improve your messaging!

With this episode you’ll be able to:

• Discover the step-by-step method that will help you create a clear message.
• Learn the importance of using your clients’ words to explain what you do.
• Uncover how easy it is to create simple 1-liners for your marketing.

Mentioned Resources:
Crescent City (book 3)
Keyword Research Tutorial
Case Study Roadmap
Case Study Training Program

Related Case Study Interview Episodes:
Justin + SEO
Donna + SEO

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
Buzzsprout (get $20 off)
Dubsado (20% off)
Styled Stock Society
Keysearch
Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ ...

📲 Text me! (Add your email or phone number in the message if you want a response 😉)

If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this…

Part 1: The Case Study Interview

We’ll walk you through Justin’s journey to update his headlines so they had both personality and keywords.

Part 2: The Brand Voice Copywriting Q+A

In the remaining 16-ish minutes, I ask Justin rapid-fire questions about brand voice copywriting.

With this episode you’ll be able to:

• Learn why copy needs BOTH personality & keywords.
• Discover how to know when it’s time to work with an SEO expert
• Uncover what it’s like to work with Brittany on an SEO Packet.
• Discover the importance (for your business) of having an opinion *and* sharing it.

Connect w/ Justin:
Website
Justin’s (free) eBook

Mentioned Resources:
Brand Voice Finder
SEO Basics Checklist
SEO Packet
Case Study Training Program

Thanks for joining me on

Go behind-the-scenes to see how my clients are 3x’ing their inquiries with SEO in this FREE SEO Workshop on June 30th! (Sign up to get access to the replay)

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
Buzzsprout (get $20 off)
Dubsado (20% off)
Styled Stock Society
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Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ ...

📲 Text me! (Add your email or phone number in the message if you want a response 😉)

Raise your hand if you’ve ever received a cold email pitching you to book SEO services with someone. You know… the ones that say “I’m from Wix/Squarespace/Wordpress blah, blah, blah.” Wouldn’t it be nice if you could ask someone if these emails are legit or a scam? That’s exactly what this episode is all about! I’m using a real life email example (thanks to my friend Mindi) to walk you through the exact steps to determine if emails like this are spammy or actually require your attention.

With this episode you’ll be able to:

• Learn what red flags to look for in cold emails about SEO services.
• Discover what to do when you’re ready to work on your website’s SEO.
• Learn what to do when you get these unsolicited emails in your inbox.

Mentioned Resources & Episodes:
SEO Packet
Amanda's SEO Experience w/ me!
Meet Mindi

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
Buzzsprout (get $20 off)
Dubsado (20% off)
Styled Stock Society
Keysearch
Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ ...

📲 Text me! (Add your email or phone number in the message if you want a response 😉)

How could a pre-launch change the way you feel about launching? Pre-launch marketing is a growing trend—but it’s been in my line of sight for years thanks to Brenna McGowan. Brenna is not only a friend & mentor, she was my very first DFY case study client! In this interview, we get into what you can pre-launch (hint: more than just courses), how case studies support pre-launches, & how often you should ideally be doing market research. If you’re resistant to launching or wanting to make launches feel enjoyable—don’t miss this conversation!

With this episode you’ll be able to:

• Learn what a pre-launch is and when to use this strategy.
• Discover the role market research (or VOC) plays in a pre-launch.
• Uncover how case studies and pre-launch marketing work together.

Mentioned Resources:
Pre-Launch Plan Cheat Sheet
Nyssa Brown
Pre-Launch Plan Program
Behind the Launch
Testimonial Template
Case Study Training Program

Connect w/ Brenna:
Website
Facebook Group

Thanks f

Go behind-the-scenes to see how my clients are 3x’ing their inquiries with SEO in this FREE SEO Workshop on June 30th! (Sign up to get access to the replay)

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
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Dubsado (20% off)
Styled Stock Society
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Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ ...

📲 Text me! (Add your email or phone number in the message if you want a response 😉)

Interviewing podcast guests? Planning for case study interviews? I get it! After interviewing podcast guests, summit hosts, & case study “subjects”—not to mention all the interviews I’ve watched—I’ve learned a few things. And I want to share them with you! Whether you feel comfortable with interviewing or you’re looking for tips to improve your communication skills, I know you’ll find this episode helpful!

With this episode you’ll be able to:

• Discover the #1 thing you should never do as an interviewer.
• Learn what to say at the beginning of an interview.
• Uncover the best way to ask interview questions.

🎉 Join the Who & How to Interview email course 🎉

Mentioned Resources:
Ellen Yin’s podcast
Darrell’s case study
Ashleigh’s case study
The Copy Chat Ssn 8
Interview Question List
Case Study Training Program
Testimonial Template + Training

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
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Dubsado (20% off)
Styled Stock Society
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Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ ...

📲 Text me! (Add your email or phone number in the message if you want a response 😉)

You know those not-so-fun situations with clients where you wish you included something in the contract? Maybe you’re newer to business & wondering when you should get a contract, which type(s), or even how & where to find a good one—without breaking the bank? My guest Yasmine has you covered! In this episode, we get into ALL things contracts for small businesses & service providers.

With this episode you’ll:

• Learn what inspired Yasmine to start Coaches & Co.
• Uncover how contracts benefit you and your clients, employees, & others.
• Discover the first step entrepreneurs should take to legally protect themselves.

*Disclaimer (because, duh): The information presented in this podcast & on any affiliated platforms are for educational, informational, & entertainment purposes only. Consuming this content does not create an attorney-client relationship. If you need legal advice pertaining to your particular situation, consult one-on-one with an attorney.

Mentioned Resources:
FREE Legally Launch Guide & Legal Checklist
Coaches & Co. legal templates (use code: BASICB for $50 off)

Connect w/ Yasmine:
Website
Threads
Podcast

Thanks for joining me on

Go behind-the-scenes to see how my clients are 3x’ing their inquiries with SEO in this FREE SEO Workshop on June 30th! (Sign up to get access to the replay)

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
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Dubsado (20% off)
Styled Stock Society
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Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ ...

📲 Text me! (Add your email or phone number in the message if you want a response 😉)

What are SEO titles and meta descriptions? What goes in them? And how long should they be? There’s a lot to know about these 2 seemingly innocent meta tags, but much of the information out there seems like a bunch of jargon. Lucky for you, I absolutely love breaking the complicated down into easy-to-digest basics! In this episode, I’m going deep into SEO titles + meta descriptions—where they show up, how to write them, & more!

With this episode you’ll be able to:

• Learn what SEO titles + meta descriptions are.
• Discover which web pages need SEO titles + meta descriptions.
• Uncover best practices for these meta tags.

Mentioned Resources:
SEO Packet
SEO Basics Checklist

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B on: Instagram, YouTube, Threads, LinkedIn

Often mentioned:
Buzzsprout (get $20 off)
Dubsado (20% off)
Styled Stock Society
Keysearch
Brain.fm (1 mo. free!)
Hello Audio (15% off w/ code: BASICB)
Legal templates ($50 off w/ code: BASICB)
Book of the Mo. Club

(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ ...