📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

What’s it like to work with business growth strategist, Celi Arias? That’s what I thought to myself before I asked Celi to join me for this interview! I’ve never worked with a business and mindset coach before—and maybe you haven’t either. It’s one thing to tell you about the people I love working with, but it’s a whole other experience to introduce you to them. Grab some popcorn & a pen and let’s get to the show!

With this episode you’ll be able to:

• Learn what pieces every single business needs to be successful.
• Discover how to create a business vision unique to you.
• Uncover the biggest advantage of combining business and mindset coaching.

Sign up for Celi's monthly Roundtables! (Yes, you get a replay AND they're $0)

Links:
Take the Quiz
G.A.B. Accelerator (open 3x's a year)
My G.A.B. Case Study Interview
Vivid Vision (book)

Connect w/ Celi:
Website
Instagram
LinkedIn

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on

I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10”

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

If your ideal client doesn’t understand what you do—they’re not going to pay for it. So… if you’ve ever found yourself tongue tied or staring into blank faces when you tried to explain the work you do, this episode is for you! From replacement window sales, to massage therapy modalities, to SEO copywriting—I share several examples to help bring this exercise to life. You’ll end the episode knowing exactly what to do to improve your messaging!

With this episode you’ll be able to:

• Discover the step-by-step method that will help you create a clear message.
• Learn the importance of using your clients’ words to explain what you do.
• Uncover how easy it is to create simple 1-liners for your marketing.

Mentioned Resources:
Crescent City (book 3)
Keyword Research Tutorial
Case Study Roadmap
Case Study Training Program

Related Case Study Interview Episodes:
Justin + SEO
Donna + SEO

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this…

Part 1: The Case Study Interview

We’ll walk you through Justin’s journey to update his headlines so they had both personality and keywords.

Part 2: The Brand Voice Copywriting Q+A

In the remaining 16-ish minutes, I ask Justin rapid-fire questions about brand voice copywriting.

With this episode you’ll be able to:

• Learn why copy needs BOTH personality & keywords.
• Discover how to know when it’s time to work with an SEO expert
• Uncover what it’s like to work with Brittany on an SEO Packet.
• Discover the importance (for your business) of having an opinion *and* sharing it.

Connect w/ Justin:
Website
Justin’s (free) eBook

Mentioned Resources:
Brand Voice Finder
SEO Basics Checklist
SEO Packet
Case Study Training Program

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or revi

I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10”

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Raise your hand if you’ve ever received a cold email pitching you to book SEO services with someone. You know… the ones that say “I’m from Wix/Squarespace/Wordpress blah, blah, blah.” Wouldn’t it be nice if you could ask someone if these emails are legit or a scam? That’s exactly what this episode is all about! I’m using a real life email example (thanks to my friend Mindi) to walk you through the exact steps to determine if emails like this are spammy or actually require your attention.

With this episode you’ll be able to:

• Learn what red flags to look for in cold emails about SEO services.
• Discover what to do when you’re ready to work on your website’s SEO.
• Learn what to do when you get these unsolicited emails in your inbox.

Mentioned Resources & Episodes:
SEO Packet
Amanda's SEO Experience w/ me!
Meet Mindi

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

How could a pre-launch change the way you feel about launching? Pre-launch marketing is a growing trend—but it’s been in my line of sight for years thanks to Brenna McGowan. Brenna is not only a friend & mentor, she was my very first DFY case study client! In this interview, we get into what you can pre-launch (hint: more than just courses), how case studies support pre-launches, & how often you should ideally be doing market research. If you’re resistant to launching or wanting to make launches feel enjoyable—don’t miss this conversation!

With this episode you’ll be able to:

• Learn what a pre-launch is and when to use this strategy.
• Discover the role market research (or VOC) plays in a pre-launch.
• Uncover how case studies and pre-launch marketing work together.

Mentioned Resources:
Pre-Launch Plan Cheat Sheet
Nyssa Brown
Pre-Launch Plan Program
Behind the Launch
Testimonial Template
Case Study Training Program

Connect w/ Brenna:
Website
Facebook Group

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show &

I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10”

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Interviewing podcast guests? Planning for case study interviews? I get it! After interviewing podcast guests, summit hosts, & case study “subjects”—not to mention all the interviews I’ve watched—I’ve learned a few things. And I want to share them with you! Whether you feel comfortable with interviewing or you’re looking for tips to improve your communication skills, I know you’ll find this episode helpful!

With this episode you’ll be able to:

• Discover the #1 thing you should never do as an interviewer.
• Learn what to say at the beginning of an interview.
• Uncover the best way to ask interview questions.

🎉 Join the Who & How to Interview email course 🎉

Mentioned Resources:
Ellen Yin’s podcast
Darrell’s case study
Ashleigh’s case study
The Copy Chat Ssn 8
Interview Question List
Case Study Training Program
Testimonial Template + Training

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

You know those not-so-fun situations with clients where you wish you included something in the contract? Maybe you’re newer to business & wondering when you should get a contract, which type(s), or even how & where to find a good one—without breaking the bank? My guest Yasmine has you covered! In this episode, we get into ALL things contracts for small businesses & service providers.

With this episode you’ll:

• Learn what inspired Yasmine to start Coaches & Co.
• Uncover how contracts benefit you and your clients, employees, & others.
• Discover the first step entrepreneurs should take to legally protect themselves.

*Disclaimer (because, duh): The information presented in this podcast & on any affiliated platforms are for educational, informational, & entertainment purposes only. Consuming this content does not create an attorney-client relationship. If you need legal advice pertaining to your particular situation, consult one-on-one with an attorney.

Mentioned Resources:
FREE Legally Launch Guide & Legal Checklist
Coaches & Co. legal templates (use code: BASICB for $50 off)

Connect w/ Yasmine:
Website
Threads
Podcast

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on

I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10”

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

What are SEO titles and meta descriptions? What goes in them? And how long should they be? There’s a lot to know about these 2 seemingly innocent meta tags, but much of the information out there seems like a bunch of jargon. Lucky for you, I absolutely love breaking the complicated down into easy-to-digest basics! In this episode, I’m going deep into SEO titles + meta descriptions—where they show up, how to write them, & more!

With this episode you’ll be able to:

• Learn what SEO titles + meta descriptions are.
• Discover which web pages need SEO titles + meta descriptions.
• Uncover best practices for these meta tags.

Mentioned Resources:
SEO Packet
SEO Basics Checklist

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Ever wanted to be a fly on the wall for one of my case study interviews? Or wishing there was some way you could learn more about what it’s like to work with me to improve your site’s SEO? Well… this episode tackles both topics! Meet: Donna Piper—Akashic records reader, former therapist, & SEO client. Tune in to hear why Donna wanted to improve her SEO strategy, why she decided to work with me, & what her SEO Packet experience was like. Whether you’ve got SEO or case studies on the brain, this episode is sure to be a helpful resource!

With this episode you’ll be able to:

• Learn the benefits of improving your website SEO.
• Discover what it’s like to work with an SEO pro like Brittany. 
• Uncover the easiest way to conduct a powerful case study interview.

Mentioned Resources:
Case study interview questions
Who & How to Interview email course
SEO mistakes
YT interview w/ Donna
Blog about Donna + Akashic records
The Midnight Library (book)
How to Blog w/ SEO (course)
SEO Packet

Con

I’ve bundled everything you need to succeed with SEO into the SEO Basics Course, which YOU can get for $10 off when you use code “PODCAST10”

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

My copywriting career began with social proof. I spent lockdown gathering testimonials from my massage clients & adding them to my website. So testimonials have a special place in my heart. But not everyone finds gathering testimonials to be an easy or enjoyable process. If you want to learn how to get good client testimonials, ways to optimize testimonials for SEO, & the different types of testimonials I recommend business owners have—you’re not going to want to miss this jam-packed solo episode!

With this episode you’ll be able to:

• Learn what a testimonial is & how to ask clients for them.
• Discover ways to optimize testimonials for SEO.
• Uncover what separates the ok testimonials from the great ones.

Mentioned Resources:
Testimonial Template
Template & Video Training
Case Study Training Program

Related Episodes:
How I Became an SEO + Case Study Copywriter

Thanks for joining me on The Basic B podcast! Help me reach more service providers like you by following the show & leaving a rating or review on Apple & Spotify!

Write a review for The Basic B podcast & share a screenshot with me at [email protected] for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱

Mini SEO Audit 🤓

Podcast SEO Download ⬇️

Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)

Keysearch (20% off w/ code KSDISC)

Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.