
Sign up to save your podcasts
Or
SEO faces disruption from generative AI and LLMs as search alternatives. Tyler Einberger, Co-founder and Head of Growth at Momentic, shares clickstream data revealing ChatGPT users are 2.3 times more likely to click through to external websites than Google users. The report examines changing user behavior across platforms, highlights the measurement challenges of app-based traffic, and demonstrates how Google's defensive product strategy aims to maintain its dominant market position against rapidly growing AI competitors.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
4.3
6262 ratings
SEO faces disruption from generative AI and LLMs as search alternatives. Tyler Einberger, Co-founder and Head of Growth at Momentic, shares clickstream data revealing ChatGPT users are 2.3 times more likely to click through to external websites than Google users. The report examines changing user behavior across platforms, highlights the measurement challenges of app-based traffic, and demonstrates how Google's defensive product strategy aims to maintain its dominant market position against rapidly growing AI competitors.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
114 Listeners
191 Listeners
21,930 Listeners
1,442 Listeners
43,358 Listeners
1,257 Listeners
3,989 Listeners
157 Listeners
26,948 Listeners
345 Listeners
2,632 Listeners
28,547 Listeners
352 Listeners
58 Listeners
72 Listeners
12 Listeners
823 Listeners
83 Listeners