I was so excited to have today’s guest on the show. There is so much to say about him that I honestly wasn’t sure how to fit it all into an intro, so here are the highlights.

Calan Breckon helps business owners get clear on their SEO (search engine optimization) strategy for their websites and businesses. He helps develop a content strategy growth plan, keyword planning, email list building, podcast development, and more to boost searchability on Google and search engines and drive more traffic to websites, products, or services.

He also does amazing work uplifting and highlighting the voices of the gay community via his podcast, The Business Gay, a weekly show all about business, marketing, and entrepreneurship. I was so excited to discover this podcast because queer voices are drastically underrepresented in business and marketing, and I love to see a platform curated for the community Calan and I are a part of.

Now,   I have to admit, my motivation for having Calan on the show was slightly self-serving… SEO is a topic we’ve covered a little on this show, but one of Calan’s realms of expertise is SEO for podcasting specifically. As you can guess, this is something I was very excited to pick Calan’s brain about. Whether or not podcasting is something you’re interested in, you will get so much out of this episode. Calan does a fantastic job of clearly explaining the basics of SEO and how to optimize it for any website.

I’ve said it before and I really really mean it this time- TAKE NOTES. I certainly was during our conversation!

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