In this episode, Nikolas Monti-Potsolakis shares that SEO will be more about people, building relationships and getting to show empathy. Being in someone’s shoes. Understanding. And ultimately caring for their clients' business. For the person. Not just the numbers. Going above and beyond their needs and egos.

Discussion points include:

How can you measure the ROI of people?

What good does building relationships and showing empathy do for SEO?

How do you care for a client’s business and what good does that do?

How do you get to understand and care for a client’s business?

You say, don’t just focus on the numbers - what numbers should you focus on?

How do you build the areas around the numbers into a strategy?

How do you justify the value of relationships to your boss?

How will this approach continue to evolve in the future?