This session is such an important reminder that knowing your work and struggling with your message are two very different things. So many brilliant business owners deeply understand what they do, but get tangled in how to talk about it. And that's what this episode is about.

In this episode, you'll hear:

• Why knowing your work but struggling with your message is actually the easier problem to solve

• How "yeah, but…" thinking can quietly sabotage your messaging

• Why the real message comes first and strategy comes second (and what this actually looks like)

• What it means to separate marketing from the actual work you deliver

• How to use your feed vs. your stories

• The #1 piece of advice I'd give any business owner who is struggling with their marketing

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