In other words, they aren't generating the volume of leads required to sell.

As I've already covered, this isn't getting easier in the current environment – it's getting harder. The problem is two-fold – the leads are harder to get, and once you have them it's harder to sell to them.

Most founders try to solve the problem in one of two ways:

Chase more leads: Makes sense on the surface of it, right? If you don't have enough leads, you should look for ways to get more. And so, they do. They start posting on new social platforms, running more ads, trying out different lead magnets... and most of the time, hitting up against their tipping point when they do.

Create more offers: Faced with a shortfall in revenue, they decide to build out new offers to serve the people they already have in their audience. Revenue-wise, it works great. Time and energy-wise, it stacks their calendar with more creation and more things to deliver on, and they end up working more than ever.

Here's the problem:

Both solutions require MORE AND BIGGER to achieve the same endgame.

If your goal is the $400k sweet spot, I have a different approach for you and I'm walking through what it is in today's podcast episode. 

Mentioned in this Episode: 

Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr 

Get the Online Business Model Map I Recommend for 2026: https://lifestylebusiness.school/profit-plan-lm-1

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