Jon is joined by Melanie Boylan, an award-winning social media trainer and Google Business Profile specialist. Melanie explains how optimising Google Business Profiles can significantly enhance online visibility for architecture firms. The episode covers the basics and benefits of Google Business Profiles, including step-by-step guidance on setup, optimisation tips, and unique features like FAQs and call-to-action options. Melanie also shares how to leverage tools for consistent posting and answers listener questions about managing profiles efficiently. Melanie also shares her personal interest in space and science, and her experiences sharing this passion with her family. The episode ends with insights about the benefits of having a well-optimised online presence and practical advice for small architecture firms to get started.

Today's Guest...

Melanie Boylan is an award-winning Social Media Trainer, Digital Marketer, Speaker, Journalist and award-winning Podcaster with The Monday Morning Marketing Podcast and has been training and managing social media accounts for business since 2013.

Episode Highlights...

00:00 Introduction

01:15 Meet Melanie Boyland: Social Media and Google Business Profile Expert

01:50 Melanie's Passion for Space and Science

05:08 The Importance of Google Business Profiles for Architects

07:54 Setting Up and Optimising Your Google Business Profile

11:43 Maximising the Benefits of Google Business Profiles

18:37 Posting and Managing Your Google Business Profile

25:23 Final Tips and Recommendations

33:22 Conclusion and Farewell

Key Takeaways...

Importance of Having a Website and Google Business Profile:

   - Having a website provides a central hub for all your business information and content. A Google Business Profile complements your website by improving your search engine visibility and making it easier for potential clients to find and contact you.

   - A simple and clear website is often sufficient for service businesses, and a Google Business Profile can greatly enhance your online presence by presenting your business in Google search results and Maps.

Fully Optimising Your Google Business Profile:

   - Fully optimising your profile involves more than just setting it up; it requires filling out all available fields, regularly posting updates, and encouraging client reviews. 

   - Regularly check and update the profile to ensure accuracy and relevance. Google may add categories based on how people find you, so it's important to review these periodically to manage customer expectations and avoid misunderstandings.

Leveraging Google Business Profile Features for Engagement:

   - Google Business Profile allows for various types of posts, including text, images, videos, and even scheduling links, which can drive engagement and facilitate easy contact with clients.

   - Features such as call-to-action buttons, FAQ sections, and review management can significantly streamline the customer journey, making it easier for them to contact you directly from the search results, thus enhancing user experience and increasing the likelihood of converting inquiries into clients.

Links Mentioned In The Episode...

Visit Melanie’s Website

Connect with Melanie on LinkedIn

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In The Next Episode...

Next time award-winning business coach Sigrun joins Jon to talk about using launches to scale and grow your business.