In this episode, we speak to James Skudder, founder of the Country Living Group who are using pioneering videography to take the lucrative west Wales market by storm. 

Due to distance, we take to Zoom to quiz James on his business model, what strategies he has employed to achieve such success in the premium market in his area and how he has overcome the challenges of leaving an employed role to set up his own business... just as Covid hit!

James shares how he pushes past burnout, as well as time management - how he manages his premium brand himself, and working with his colleague to manage his core brand estate agency as well...digital marketing vs physical marketing, high street vs remote offices, traditional vs self employed models...TikTok... we get through a lot in 45 minutes! 

A differentiated marketing style, and a differentiated personal style - James shares a huge amount of how he built his business, an episode not to be missed full of practical advice and strategies you can implement in your business immediately.