The Floral CEO

Setup and Delivery - what should you charge?


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There are a million different ways I have seen florists charge for these services. The fact is you need to do a system that works for you and makes you profitable. I look at each item as a separate item/cost. For delivery I look at the number of locations to deliver to, distance, the complexity of load in, does a truck need to be rented or is there parking to be paid. How easy is load in- small freight elevator- more $$$ 

Room flip- transition.
This also is based on variables. Time frame, number of people needed, when timing, and if there is repurposing of flowers including deconstruction and moving something.

Tear Down-
I base this on timing-
How long is the tear-down time frame? Some venues charge you for going over time so understanding you have enough time is critical. Do you need extra team members, are you disposing of things, how much glassware to clean up, how far is it to dump water, and so on? These are a few items I look at when estimating and then I put in an extra 30 min. charge clearly on the proposal so if it goes later I adjust the proposal without question.

If you want my pricing guide that talks through this- visit thefloralhustle.com/pricing

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The Floral CEOBy Jeni Becht

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