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IN CONCLUSION

In the second part of this conversation with Palesa Mokubung, we discuss some of the challenges facing African designers, particularly when it comes to serving a market that is more and more shopping online. 

We also get into the behind the scenes at Mantsho, Palesa's fashion brand as well as the Shades and Layers Rapid Fire. 

Mantsho has been making waves in the fashion industry for the past 20 years, both in Palesa's home country, South Africa and more recently globally with an international collaboration with H&M. You can hear more about this in Part I of our conversaiton here:  From Passionate Intern to World Class Designer (Palesa Mokubung Part 1)

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This is the first part of a two-part conversation with renowned South African fashion designer Palesa Mokubung. In this conversation, she shares her 20-year journey with Mantsho by Palesa Mokubung, the fashion brand she founded after working as an intern at another iconic South African fashion house, Stoned Cherrie. 

This episode is both a celebration and a walk down memory lane with Palesa and here are some of the topics we discussed during our conversation: 

• Founded Mantsho without formal education, working for seven years before hitting a ceiling
• Returned to school at 30, studying alongside teenagers to formally train in fashion design
• Describes education as transformative, bringing focus, technical knowledge, and business structure
• Collaborated with H&M in 2019
• Uses authentic South African cultural elements in designs, from specific color palettes to layering techniques
• Defines success as making a visible impact on African lives
• Attending trade show in Paris as a first step in global expansion for Mantsho
• Values sustainability and conscious production in fashion
• Maintains an informal "board of directors" to guide her in her business decisions

Keep an eye out for the second and final part of this conversation. Subscribe to the Shades and Layers newsletter on shadesandlayers.com or follow wherever you get your podcasts.

LINKS AND MENTIONS

Shweshwe (Seshoeshoe) - Traditional Bashoto printed colorful fabric

Stoned Cherrie - Iconic and seminal post-Apartheid South African fashion brand inspired by African aesthetics, as well as 50s and 60s urban African style with echoes of the Harlem Renaissance as seen in Janet Jackson's 'Got 'Til It's Gone' video

H&M Advert controversy - In 2018, the Swedish fast fashion brand faced a backlash over a racist advert featuring a Black child model wearing a sweatshirt that read "Coolest Monkey In The Jungle"

Amapostoli - United Apostolic African Church known for its iconic blue and white uniforms.

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Amanda Sebolai is the founder of the South African natural haircare brand, Dignify Afro Beauty and my guest in this episode of Shades and Layers. 

Amanda's personal journey of embracing her natural hair led her to create a line of innovative haircare products that celebrate African beauty and self-love. Inspired by her daughters, Amanda's products are helping to transform hair care for African women in post-apartheid South Africa. Her story gives insight into how long it takes and exactly what it takes to build a brand step by step.

There is no entrepreneurial journey that is totally smooth and Amanda's is no different. In our conversation she highlights some of the bumps she hit while transitioning from homemade formulations to becoming a thriving business that seeks to own its entire value chain. She also credits customer engagement and feedback as the core of Dignify Afro Beauty's success. According to her, one of the most important pillars of her brand is being rooted in cultural identity and empowerment.

Amanda wants to build a legacy company and leave a meaningful imprint on the world. Find out how she plans to do it all.

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In this essential episode of, we sit down with Palesa Segomotso Motsumi, a trailblazing creative social entrepreneur and curator. She is the founder of Sematsatsa Library, a creative consultancy and curatorial agency based in South Africa. 

Palesa's work occupies a space where art, culture and technology meet - she uses dialogue as a tool for change, storytelling as social infrastructure, and uses feminist design thinking to reimagine how creative ecosystems on the African continent function. 

She shares her journey from the corporate grind to the world of art and social change in her hometown of Bloemfotein and major centers like Cape Town and Johannesburg. Through her groundbreaking work with Sematsatsa Library and projects like "Hashtag That's What She Said," a fundraising initiative honoring Black women in art, serve as radical acts of archiving, advocacy and community funding. 

This is a journey through the process of building cultural platforms, designing new futures and how to center equity in African storytelling. It's also a personal narrative that touches on how to balance between the need for financial stability while making a social impact. 

Highlights from our conversation include: 

-What  it takes to build a cultural enterprise outside South Africa's major creative capitals

-The role of dialogue as a form of social and political technology

-African feminist leadership and the art of curating safe, critical spaces

-The power of art and storytelling in funding and healing communities 

LINKS AND MENTIONS

Palesa's Social Media Accounts - Sematsatsa Library and Personal Profile

Lawrence Lemoana
Mary Sibande
Ruth Motau
William Kentridge
Zanele Muholi

Ibrahim Mahama

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Today I'm in conversation with Zimbabwean-born and Italy-based serial startup founder and entrepreneur, Tadiwa Mwashita. Her latest venture is the Italian Social Impact Startup, Feedel Africa. They provide services to innovation hubs and non-profit organizations on the African continent, with a special focus on women led startups. 

Some of the services Feedel Africa offers include fund raising, grant writing and AI education. Join us and hear all about Tadiwa's ability to combine profit with purpose, and how she is elevating African innovation to global heights in the fields of B2B SaaS, fintech, and AI.

Our conversations takes us on a journey from Tadiwa’s home country, Zimbabwe, where she stumbled on entrepreneurship as a high school student. We discover that she hasn't stopped experimenting with ideas ever since, and how being in Italy forced her to fully embrace her entrepreneurial roots.

It has been nothing less than a complex journey of navigating language barriers and prejudice that has led her to the level of nimbleness and adaptability you will hear about. She also discusses her latest and soon-to-be launched venture in the pet space, which she created using a methodology she has mastered: .the magic of turning local insights into innovative business solutions

Don't miss this inspiring conversation with one of the most creative and resilient entrepreneurs you will meet.

LINKS AND MENTIONS

Tadiwa's LinkedIn Profile
Feedel Africa - Social Impact Startup founded by Tadiwa
Feedel Ventures - The Investment company that funds and provides other resources to Tadiwa's venture

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Naeemah LaFond, a celebrated editorial hairstylist, is not just styling hair but shaping the future of the beauty industry. Her journey from a court clerk to working alongside icons like Beyoncé and Amapiano singer Tyla is a testament to her passion and dedication. Naeemah's journey in the hair industry is heart driven and intentional, this extends to all that she does, including her partnerships. Learn how Naeemah’s partnership with the global haircare brand Olaplex emphasizes her belief in the importance of science-backed products, particularly for textured hair. She believes that such initiatives are essential in the movement to creating an inclusive industry.

Naeemah shares compelling stories about overcoming challenges and underestimations, turning them into opportunities to mentor aspiring Black women hairstylists and create a supportive community in beauty and fashion campaigns.She also shares her definition of success or fulfillment, which is an inspiring takeaway for all aspiring stylists and all who listen. Join us and discover the what the future of hair care looks like.

LINKS AND MENTIONS

Olaplex
Naeemah on Insta: @naeemahlafond
Amapiano Star @tyla
Beyoncé's hair brand @cecred
For more info on Naeemah's work, visit her website https://naeemahlafond.com

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SUMMARY

This week, I'm speaking to Barbara Clark Ruiz, a multifaceted solopreneur known for her activewear designs and dog treat brand 'Lick You Silly.'

Barbara shares her journey from childhood in Portsmouth, Virginia, to designing for global brands like Ralph Lauren and Adidas, and collaborating with Venus Williams on her activewear brand Eleven by Venus.

During the pandemic, her dog treat business rose in rankings on the Amazon platform and this opened opportunities for growth and naturally, challenges that come with a sudden need to scale.

Emphasizing love and kindness, Barbara discusses her ventures in pitching reality shows, animated shorts, and working with Amazon's Accelerator for Black businesses.

Barbara works hard and plays hard. She also networks like a boss and takes care of her professional relationships. In our conversation, she also talks about personal experiences like meeting the Obamas, sharing a blanket with Star Wars creator, George Lucas in Oprah Winfrey's backyard and eating tacos with the Williams sisters.


TAKE AWAYS

-There are many pathways to a creative career
-Multiple streams of income are the way to go
-Easy does it - take your time and do what you love


LINKS AND MENTIONS

Barbara's Website - https://barbaraclarkeruiz.com
Barbara's LinkedIn Profile - https://www.linkedin.com/in/barbaraclarkeruiz/
Barbara's Instagram - https://www.instagram.com/barbaraclarkeruiz/
Lick You Silly - https://lickyousillypetproducts.com 
Pratt Institute - https://pratt.edu
Give Butter Fundraising - https://givebutter.com
Savannah College of Art and Design: https://www.scad.edu/

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The books your children read can shape their self-identity and cultural awareness. Join me in conversation with Khumo Tapfumaneyi, Co-Founder and Director of Ethnikids,  as we discuss the life-changing power of diversity in children's literature.

We discuss how Ethnikids, an online children's book store,  is transforming the South African book market by offering a range of inclusive books—from folktales to affirmation stories—that nurture a child's sense of belonging and self-worth. Khumo and her co-founder, Tina Akuoko believe it is fundamental to provide literature in all South African languages. Mother tongue literature can have profound psychological impact on children who see themselves reflected in the stories they read.

In this episode, Khumo also shares her entrepreneurial journey; from overcoming market challenges, to forming impactful partnerships with schools and libraries to promote reading for leisure.  We delve into Ethnikids' exciting expansion into book publishing and how they tackle sustainability in their business practices. The Ethnikids co-founders have ambitious goals for expansion into the rest of Africa.

LINKS AND MENTIONS

Sho Majozi - https://www.instagram.com/shomadjozi/?hl=en
Professor Rudine Sims Bishop: https://www.readingrockets.org/people-and-organizations/rudine-sims-bishop 

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In this week's episode, we connect with Nsimire Godman, Founder of Raha Copenhagen. This Denmark-based creative shares how a humble background in Rwanda and a spark of creativity during the pandemic led her to create inclusive, aesthetically pleasing soy wax candles. Listen as Nsimire recounts her year-long journey of mastering the craft, overcoming challenges, and discovering a niche market in the Danish capital, Copenhagen. 

As we know, entrepreneurship is best done with support and community, and Nsimire's beautiful journey to starting and running a business, is a good illustration of this. Her mother's financial savvy, her husband's business operations expertise and her mother in-law's artistic input have all been instrumental in turning her passion into a flourishing small-batch production company. Nsimire also shares how she also surrounds herself with allies and strives to create inclusive spaces for others who might not enjoy the same support she does.

Nsimire also shares that her soy wax candle business is sustainable by design - from reusing materials to keep her business eco-friendly to sourcing materials from eco-friendly suppliers and only making products to order....  

As always, this conversation is Shades and Layers' style - lots of candor and humor. 

LINKS AND MENTIONS 

Raha Copenhagen

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 South African podcaster and social media marketing specialist, Lizzy Hudson is the voice behind the Live to Thrive Podcast. In this episode, she shares her journey into podcasting, inspired by the tragic event of George Floyd's murder in 2020. We discuss the personal impact of this moment and how Lizzy's podcast focuses on amplifying the stories of people of color healing from racial trauma and other challenges unique to POC. 

There are many vulnerable moments in this episode as we touch on Lizzy's experiences as a cross-racial adoptee, her memories from a predominantly white boarding school in post-apartheid South Africa and eventually moving to the predominantly white town of Santa Barbara in the USA. Find out how these experiences have influenced her values, career and life choices. 
If you need tips on navigating the rapidly changing AI driven social media landscape while maintaining good mental; if you are curious about immigrant experience in 2020's America; or if you'd like to know the ins and outs of podcasting for impact, then join us for an intimate discussion. You will walk away reflective and inspired.

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