In this episode of Add To Cart, we are joined by Shane Lenton, Co founder and CEO of The Wishlist, has spent the last 14 years growing the digital capabilities at Cue and his new venture is offering a solution to the problem of clogged camera rolls everywhere.  The Wishlist allows shoppers to save product items for review and purchase later, online or instore.  It gives retailers the ability to capture customers details and preferences and automatically generate personalised marketing campaigns that build engagement and drive sales.  Shane has a passion for customer service and a brain for tech and this combination has found its natural outlet with The Wishlist, already embraced by retailers such as Kip and Co, Mr Poolman and Incu.  We hear how Shane’s idea gained real legs when his wife lost out on the perfect pair of boots, his thoughts on the key components of a good omnichannel experience and how he started problem-solving at an early age with a rope and pulley feeding system for the family pet.

Links from the episode:

Shopify Plus (sponsored)

Packleo (sponsored)

Questions answered:

• What’s your definition of a great omnichannel experience in 2023? 
• Where do you see retailers most commonly getting omnichannel wrong? 
• Can you talk us through the typical customer experience when customers use The Wishlist? 

This episode was brought to you by…  

Shopify Plus

Packleo

About your host: Nathan Bush from esuite

Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Shane Lenton from The Wishlist Company

Shane is a technology and retail leader, with over 20 years of experience across a variety of industries including retail, finance, media and government with a track record of delivering industry leading and awarded solutions.

You can contact Shane at LinkedIn

Please contact us if you: 

• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

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Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Connect With Us

Visit the website for more learning resources and join the ATC Community.

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Sponsor Add To Cart: https://addtocart.com.au/sponsor/

Contact Nathan: https://www.linkedin.com/in/nathbush/

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