Never have we been more aware of the social and economic importance of local business. The desire of consumers to show their support for retailers in the community is evident in the enormous increase in search terms like #shoplocal #buylocal and #supportlocal. When you're so used to creating marketing that pushes against the big end of town how do you communicate, highlight and leverage the hyper awareness and desire to support local; in a way that promotes sales, builds support for your store and delivers what customers are looking for? On this episode of Bringing Business To Retail I'm joined by Executive Director of the American Independent Business Alliance, Derek Peebles. Derek generously shares his resources and strategies for developing systems that will help your business create an impact in your local community.

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