Jane Mason is the Managing Director at Natural Birthing Company. An award winning range of natural products designed by midwives to soothe the journey from bump to baby.

Selling both direct to customers via their website, and to many retailers including UK high street giants Holland & Barrett and Boots.

They launched in 2014 and grew 60% in the last year, and are aiming for a £500k turnover in the coming year.

We discuss

• her focus on the customers,
• the happy accident that led to her shifting from services to products.
• her marketplace strategy - be everywhere! Including Not on the High Street, Amazon, eBay, Trade.me AND wholesaling.

There's a LOT in this episode.

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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