If you’ve ever worked with me on something, then you know I love automation. All kinds of automation. My house is loaded with home automation gadgets, and my business has been built on marketing automation.

Why? Because it saves time, keeps me efficient, and is all-around convenient. Automation never sleeps.

Which is why at last year’s Shopify Unite, there was one feature announcement in particular that piqued my interest.

We were shown a new feature that would allow you to create automation workflows right in your Shopify admin. It was called Flow, and I was very excited to try it. Adding automation to your business represents a potentially tremendous revenue boost for ecommerce stores. Research shows that business automation leads to more productivity and higher revenues.

On September 18th, Flow left beta and was published publicly in the Shopify App Store for any Plus customer to use. But should you use it? What can you do with it?

To find out, we’ll talk to two people on both sides of the table about their Flow experience.

First, we’ll hear from David Moellenkamp, the Director of Product at Shopify Plus, about how they’ve built Flow to solve the problems of Shopify’s highest volume merchants (and what their vision for Flow is long-term.)

Then we’ll hear from Michelle Frey-Tarbox, the backend guru at Shinesty who will tell us about her experience with Flow and how it helped her as she operationally supported Shinesty’s brand growth from launch to $5M in 3 years.

If you aren’t exploring automation now, you’re going to be outpaced quickly by competitors. In this episode, we’ll learn how to use Shopify Flow’s automation can make your everyday processes wildly more efficient.

Listen now.

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