Are you drowning in marketing data from too many platforms? Feeling uncertain about where your ad dollars are actually driving results, especially after the iOS 14 tracking shakeup? Maybe you suspect wasted spend but can’t pinpoint exactly where or why?

You’re definitely not alone. Many Shopify merchants grapple with fragmented data, inaccurate attribution, and the frustration of making marketing decisions based on guesswork rather than clear insights.

That’s why I’m thrilled to have Gurami Tateshvili, co-founder of MyDataNinja, on the show today. As a serial entrepreneur and Harvard Business School alum who built his own e-commerce businesses and digital agency, Gurami experienced these tracking and attribution pains firsthand. He co-founded MyDataNinja specifically to solve this problem, creating a platform that unifies ecommerce metrics into a single, actionable dashboard.

What You’ll Learn

• Navigating Post-iOS 14 Tracking: Understand the ongoing challenges and why standard pixels often fall short.
• Accurate Attribution: How server-side and cookieless tracking provide a clearer picture of ad performance across channels (Meta, Google, TikTok, Bing).
• Unified Data Dashboard: The benefits of seeing all your ad spend, revenue, and key metrics in one place, saving time and enabling faster decisions.
• Calculating True Profitability: Moving beyond blended ROAS to understand net profit per order and ad campaign by incorporating Cost of Goods Sold (COGS).
• Identifying Wasted Spend: Techniques to spot inefficiencies, including potential bot traffic and underperforming campaigns.
• Actionable Insights: How to translate unified data into smarter budget allocation, campaign optimization, and scaling strategies.
• Offline & Complex Sales: Addressing tracking challenges for scenarios like Cash on Delivery (COD) or orders with returns/cancellations.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.