We’ve got Liam Jennings from Regal Gentleman back on the show.

Liam was last here over 2 years ago! Wowser time flies.

Liam is a co-founder of Regal Gentleman which is an online only retailer who sell male grooming products. They launched in late 2014, last time we chatted they were enjoying 150% year on year growth.

At the start of 2018 they stopped selling, and sold off all their stock, as they knew the business had to go in a different direction.

At that point they had over 2,000 customers, and still have over 200k site visits per month.

Intrigued? Me too. In this episode, we discuss

• the decision to stop selling other people's products
• and start selling their own
• why they decided to stop selling altogether for 9 months
• how they've kept their customer base interested and engaged whilst refining the new product.

Episode 56 if you want to listen to the ‘before’!

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