Original Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales.

For more on Original Duckhead and show notes click here. 

Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she uses with to build brand awareness and create media moments.

Sisters Niki and Ritika Shamdasani launched Sani to fill a gap in the South Asian fashion market—one that forced 82% of South Asian Americans to travel abroad for wedding attire. Discover how they secured funding and grew Sani into a thriving business.

For more on Sani and show notes click here. 

Divy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners and maintaining good relationships, plus the big change he made to make Odd Bunch's value proposition better for both customers and suppliers.

For more about Odd Bunch and show notes: https://www.shopify.com/blog/odd-bunch-relationships

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Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once.

For more on Waterboy and show notes click here.

April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at their kitchen table to running a full-time operation with multiple greenhouses.

For more about Unsolicited Plant Talks and show notes: https://www.shopify.com/blog/unsolicited-plant-talks-hobby-to-business

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A former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and fun.

For more on My Skin Feels and show notes click here. 

Matthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a direct-to-consumer brand in today’s market, including securing funding, managing cashflow, and leveraging AI.

For more about Naadam and show notes: https://www.shopify.com/blog/naadam-financing

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Kindred Label founder Cassidy Caulk built a patented luxury shoe brand from scratch, mastering everything from cobbling to engineering. Get actionable tips for product development, manufacturing partnerships, and protecting your invention.

For more on Kindred Label and show notes click here. 

Reverie scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean beauty empire through intentional product development and community marketing.

For more on Reverie and show notes click here.