Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

By Shopify, Shopify

Business Careers

What's Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs about?

Shopify Masters is an official Shopify podcast. Each week, hosts Felix Thea and Shuang Esther Shan sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online businesses.

Guests on the show tackle tough topics, covering everything from how to create viral social media ads, to outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, content marketing for SEO, and everything in between.

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LAST EPISODE

How Stonemaier Games Went F...

06.21.2022

Learn how Stonemaier Games launched successful crowdfunding campaigns, found the ideal manufacturing partner, and built a strong online community.

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs episodes:

06.21.2022 How Stonemaier Games Went From Crowdfunding Campaigns to a Multimillion-Dollar Business Learn how Stonemaier Games launched successful crowdfunding campaigns, found the ideal manufacturing partner, and built a strong online community.
06.14.2022 Secrets To Building A Referral Program That Actually Works Learn the powerful PR strategies that Pluto Pillow used to connect with journalists, and secure mentions in the press to make their first sales.
06.07.2022 How XO Marshmallow Used Community Building to Grow Their Business From early days at farmers’ markets to their current ecommerce success, XO Marshmallow has embraced the concept of community to grow their company.
05.31.2022 How MiiR Stays Profitable While Giving Back $3 Million Dollars MiiR is a premium stainless steel drinkware company that crafts beautiful products for coffee, beer, wine, and food. But they’re also a philanthropy-based business that has donated over $3 million dollars to non-profit organizations that have impacted over 100,000 people.
05.26.2022 Selling on TikTok: How Fireflyslime Turned Content into Sales Angelina Ly launched her company Firefly Slime when she was just 14 years old in middle school. Five years later, she’s grown her slime business to over $100,000 in annual revenue using social media and influencer marketing to create hype-worthy ...
05.24.2022 How The Body Deli Built an Email List with 100K Subscribers Twenty years ago David Anton Parker and Margaret Skarin Clark started The Body Deli, a Palm Desert based company creating skincare and haircare products enhanced with fresh, organic, and raw superfoods. In the process, they’ve learned a lot about perfecting ...
05.17.2022 How Elle Liu Turned a Rough Night’s Sleep into a 7-Figure Ecommerce Brand Elle Liu was a hot sleeper and often had her slumber disrupted by uncomfortable cotton sheets. She decided to turn this peeve into a 7-figure ecommerce brand called Eucalypso, which creates sleep-friendly, earth-friendly bedding from eucalyptus fibers.
05.12.2022 Shopify Masters Makeover So, you want to become a successful entrepreneur, right? Great. Question is... how do you get there? Don't worry. We've got you covered with our new version of Shopify Masters.
05.10.2022 How to Get Out of a Bad Contract: Boxraw’s Founder Shares His Secrets In this episode of Shopify Masters, Ben Amanna of Boxraw shares his social media strategies and how he bounced back after a failed partnership.
05.03.2022 Only $150 Left In The Bank Account: How This Business Bounced Back In this episode of Shopify Masters, Connor Meakin of Bluebird Provisions shares why he dedicated his life to bringing bone broth to consumers and how to recover from financial hurdles by pivoting online.
04.26.2022 How Ethey Is Scaling A Zero-Waste Meal Delivery Business Beyond $100 Million In this episode of Shopify of Masters, Nick Spina of Ethey shares his journey of finding the perfect production facility for a zero-waste meal delivery service and launching a successful subscription model.
04.19.2022 How This Data Scientist Used Market Research to Launch A Successful Fertility Business In this episode of Shopify Masters, Amy Divaraniya of OOVA shares with us the essential questions to ask when conducting market research and the challenges of being a female founder.
04.12.2022 How 3 Childhood Friends Without Business Experience Built “The Best Brand in Denmark” In this episode of Shopify Masters, we chat with the founders of the recently named “best brand in Denmark,” Shaping New Tomorrow. The three friends, Christian Aachmann, Kasper Ulrich, and Christoffer Bak were able to disrupt the menswear industry, build ...
04.05.2022 How FactoryPure Mastered Google Ads and Scaled to 8-Figures in Annual Sales In this episode of Shopify Masters, Eugenee Ravitsky of FactorPure shares their strategy to finding eight-figure success in a high-cost, low-margin industry.
03.22.2022 From Family Recipe to 7-Figure Sales: Pan’s Journey of A Decade-Long Side Hustle In this episode of Shopify Masters, Michael Pan of Pan’s Mushroom Jerky shares how he ran his business as a decade-long side hustle, and how his Shark Tank pitch generated millions in sales in a matter of days.
03.15.2022 How Tajinebanane Managed 3X Annual Growth and Built An Empowering Community In this episode of Shopify Masters, Marvin Cavaillé of Tajinebanane shares with us the journey of building a brand for breastfeeding moms, with his sister Ali. We learn about growing community before selling a single product, and the marketing approach ...
03.08.2022 How a “Nightmare” Ring Shopping Experience Turned Into a Niche Business In this episode of Shopify Masters, John Ruggiero and Michelle Luchese of Manly Bands discuss how to differentiate themselves in a saturated market and how to hire the ideal team for expansion.
03.01.2022 How This Founder Built A 7-Figure Business While Keeping A Full-Time Job In this episode of Shopify Masters, Roc Pilon of Gymreapers shares how he built a multimillion-dollar business by optimizing for profit.
02.22.2022 The One Data Insight That Doubled This Brand’s Sales In this episode of Shopify Masters, Randy Williams of Tally & Twine shares how he turned a sketch into his first prototype, built out a successful crowdfunding campaign, and doubled annual sales through data analysis.
02.15.2022 6-Figure in Sales Before Launch and Building a Sustainable Future In this episode of Shopify Masters, Martica Wakeman of Sanikind, a sustainable hand sanitizer, shares their journey of managing a successful crowdfunding campaign and navigating logistical delays with manufacturers.
02.08.2022 How This Founder Scaled A Fitness Business to Over $20 Million in 2 Years On this episode of Shopify Masters, Will Torrez of Geno Gym shares his tactics for building high conversion landing pages and an efficient supply chain.
02.01.2022 From eBay to Shopify: This Tech Reseller Achieves 6-Figure Monthly Sales In this episode of Shopify Masters, Brian Burke of RenewedMacs.com shares with us the importance of personal branding, how he uses Linkedin to market his business and his secret to achieving 6-figure monthly sales.
01.25.2022 How This Serial Entrepreneur Built An Incubator That Powers Multiple 8-Figure DTC Brands In this episode of Shopify Masters, serial entrepreneur, Denmark's Shark Tank investor, and CEO of Blazar Capital, Christian Arnstedt shares his learnings from building multiple 8-figure direct-to-consumer brands, what he looks for when investing, and how he navigates failures.
01.18.2022 Chew On This: How This Functional Gum Maker Crushed Its Crowdfunding Goals With Reddit In this episode of Shopify Masters, Kent Yoshimura and Ryan Chen of Neuro share how they used Reddit to crush their crowdfunding goals and how they are able to achieve a repeat purchase rate of more than 30%.
01.11.2022 How This Menswear Company Worked Past Major Breaking Points To Scale In this episode of Shopify Masters, Bryan Davis, the founder of Teddy Stratford shares his playbook on how he educated customers on a new product and found a marketing agency that aligned with his brand’s values and interests.
01.04.2022 How This Plant Based Ramen Brand Built A Community of Thousands Prior to Launching In this episode of Shopify Masters, Kevin Lee and Kevin Chanthasiriphan of immi share how they built a community of thousands prior to launching, and how they overcame a 6-figure inventory setback.
12.21.2021 How a Microbiome Company Runs a 7-Figure Ambassador Program In this episode of Shopify Masters, Afif Ghannoum of BIOHM Health shares his journey of building a 7-figures sales channel with an ambassador program—and how they increased customer lifetime value by 40%.
12.16.2021 How an 8-Figure Business Builds its Teams and Culture \| Bushbalm Miniseries EP 6 In this final episode of the Bushbalm Miniseries by Shopify Masters, founder David Gaylord invites his teammates Rachel Kerr and Tim Burns to chat about all things team and culture. The trio reflects on what they did to build an ...
12.14.2021 A Life Altering Diagnosis That Inspired A Luxury Skincare Company In this episode of Shopify Masters, Dana Jackson of Beneath Your Mask shares insights around building a skincare company from scratch, developing products, and building retail relationships.
12.09.2021 A 10,000 Unit Mistake: How Bushbalm Solved Their Biggest Fail \| Bushbalm Miniseries EP 5 In this episode of the Bushbalm Miniseries by Shopify Masters, founder David Gaylord talks about all the biggest failures and small mistakes that could have caused Bushbalm to go under. From adapting to fine tuning, learn from David’s way of ...
12.07.2021 How This Energy Drink Maker Raised Over $1 Million For Its Cause In this episode of Shopify Masters, we chat with Ryan Roberts of Kill Cliff about why not all retail expansion is beneficial, and how Kill Cliff differentiates within a saturated market.
12.02.2021 Bootstrapped to 8-Figures: How a DTC Skincare Giant Does Finance \| Bushbalm Miniseries EP 4 In this episode of the Bushbalm Miniseries by Shopify Masters, founder David Gaylord shares how the company handles finances. From bootstrapping their whole journey to being on Dragon’s Den, David gets into every nitty-gritty detail to share how they make ...
11.30.2021 How This Sustainable Fashion Brand Rebuilt to Bounce Back from Stagnant Sales In this episode of Shopify Masters, Kristi Soomer of Encircled shares with us the process of working with designers and how pitching her business on national TV impacted her business.
11.25.2021 The Marketing Strategies that Turned a $900 Investment into an 8 Figure Business \| Bushbalm Miniseries EP 3 In this episode of the Bushbalm Miniseries by Shopify Masters, founder David Gaylord shares the marketing strategies that helped Bushbalm scale from a $900 investment to 8-figures.
11.23.2021 How This Pet Accessories Maker Expanded by Producing an Online Course In this episode of Shopify Masters, Leili Farzaneh and Kevin White of Supakit share their process of product development and how they expanded their business with an online course.
11.18.2021 Product Development Process of an 8-Figure Skincare Company \| Bushbalm Miniseries EP 2 In this episode of our Bushbalm miniseries, David Gaylord shares the origin story of the brand's first product, with insights on formulation, package design, and scaling production. Learn how Bushbalm found production partners and worked through its production challenges to ...
11.16.2021 How This Gender-Defying Clothing Company is Tailoring its Operations In this episode of Shopify Masters, we chat with Kelly and Laura Moffat of Kirrin Finch about becoming accidental designers and how they are scaling their menswear-inspired fashion label.
11.11.2021 How Bushbalm Grew From a $900 Side Hustle into an 8 Figure Business \| Bushbalm Miniseries EP 1 Welcome to Shopify’s first-ever video miniseries featuring David Gaylord, the CEO of Bushbalm. This 6-part series digs deep into marketing, product development, finances, and all the lessons David learned along the way. Subscribe on Youtube and your preferred podcast platform ...
11.09.2021 How This Seafood Company Scaled 6X While Managing Logistical Hurdles Watch our future episodes on Youtube at https://www.youtube.com/shopifymasters In this episode of Shopify Masters, Mark Murrell of Get Maine Lobster shares his method for shipping live seafood, managing exponential growth through logistical hurdles, and using content to build relationships with ...
11.02.2021 Break One Rule and Break It Hard: Disrupting the Soda Industry with a Healthy Spin In this episode, you'll learn from these two entrepreneurs on how they disrupted the soda industry by making it healthy
10.26.2021 Brought Back to Life: How Pantee Uses Deadstock to Upcycle the Fashion Industry In this episode, you'll learn how Amanda and Katie McCourt set out to scale a sustainable fashion brand that turns deadstock t-shirts into underwear.
10.19.2021 How an Eco-Friendly Laundry Brand Eliminated Big Retail From Their Business Model Jonathan Propper built Dropps over the last three decades with the resolve to create a better laundry detergent for both people and the planet. From selling in brick and mortar clothing shops to leveraging TikTok for customer education, Jonathan shares ...
10.12.2021 Finding Sweet Success with Sugar Free Beverages In this episode of Shopify Masters, Cristina Ros Blankfein of Swoon shares with us their approach to finding and working with flavor scientists, manufacturers, and trade shows.
10.05.2021 The Secret Recipe to Scale a DTC French Bakery In This episode of Shopify Masters, Anthony Rosemond of Pastreez shares their recipe for success, which includes a dash of email marketing, a splash of packaging, and a healthy serving of maximizing profit margins.
09.28.2021 How Masks For Dogs Landed a Deal on Shark Tank On this episode of Shopify Masters, Kirby Holmes of K9 Mask shares his tips for creating content marketing, building an email list, and selecting tools for an ideal tech stack.
09.21.2021 Stirring up the Cereal Market and Pouring into National Grocery Chains In this episode of Shopify Masters, Margaret Wishingard of Three Wishes Cereal shares with us how the company entered into national grocery stores and gained press early in its journey.
09.14.2021 The Preordering Model that Scaled a Hobby Into a Business For this episode of Shopify Masters, Sarah Resnick of Gist Yarn shares how preordering models and systems thinking helped her to scale a hobby into a profitable business.
09.07.2021 How Camille Brinch Went from Maker to Multimillion Jewelry Brand In this episode of Shopify Masters, Camille Brinch and brother Daniel share how they’ve turned a passion for jewelry making into a multimillion-dollar direct-to-consumer brand. Learn how the brand acts as an influencer, operates without discounts, and plans to expand ...
08.31.2021 Snacking on 7-Figures: How FireCreek Snacks Escaped Bankruptcy and Pivoted Online In this episode of Shopify Masters, we chat with Dustin Riechmann of FireCreek Snacks. Dustin shares how the company moved online, escaped bankruptcy and found ideal partnerships for expansion. For more about the Shopify contest for ultimate home business setup ...
08.24.2021 Like a Glove: How Mack Weldon Found Its Fit in DTC Menswear In this episode of Shopify Masters, we chat with Brian Berger, the founder and CEO of Mack Weldon, the menswear brand sold directly to consumers. Brian shares with us the strategies behind a sold-out launch and how to identify the ...

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