Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

By Shopify, Shopify

Business Careers

What's Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs about?

Business experience and marketing inspiration from successful ecommerce entrepreneurs and experts. Brought to you by Shopify.

Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a news-worthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that com from diverse backgrounds who are willing to peel back the curtain and share their practical advice. Subscribe to the show and leave us a review to let us know what you think!

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LAST EPISODE

The Ballsy Idea Behind Buil...

06.15.2021

In this episode of Shopify Masters, Adam Hendle of Ballsy shares with us the process of formulating personal care products, learnings from logistical mishaps, and their ideal tech stack.

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs episodes:

06.15.2021 The Ballsy Idea Behind Building a 10,000 Subscriber Base In this episode of Shopify Masters, Adam Hendle of Ballsy shares with us the process of formulating personal care products, learnings from logistical mishaps, and their ideal tech stack.
06.08.2021 How a Former Banker Turned Pastry Chef Whipped Up Cult-Favorite Skincare In this episode of Shopify Masters, Kate McLeod shares her journey of launching and scaling her namesake skincare company. From multiple career changes to product development to establishing retail relationships with Anthropologie and Goop, Kate highlights how she follows her ...
06.01.2021 One Founder's Playbook for Scaling an Ethically-Made Fashion Brand In this episode of Shopify Masters, Candice Munro of Buttercream Clothing shares her journey of building a slow fashion business that’s focused on local production, fair wages, and low waste.
05.25.2021 Getting Acquired Without Your Typical Off-the-Chart Sales Figures In this episode of Shopify Masters, Alex Back, a cofounder of Apt2B shares the logistical challenges of shipping furniture and how to make your business attractive to potential acquisitions—without “insane” sales figures.
05.18.2021 What’s Small, Itchy, and Worth a Multimillion Dollar Remedy? In this episode of Shopify Masters, Kelley Higney of cult-favorite mosquito remedy, Bug Bite Thing shares her strategy behind gathering thousands of positive reviews, geo-targeting social media ads, and what happened after that memorable Shark Tank appearance.
05.11.2021 30x Sales in One Year: Fanjoy’s Journey of Being the Merch Powerhouse Behind Top Social Stars In this episode of Shopify Masters, Fanjoy founder Chris Vacarrino shares his journey to becoming one of the biggest merch platforms around. He shares tips on discovering new talent to work with, transitioning from print-on-demand to production partners, and teases ...
05.04.2021 From Getting Kicked out of Staples to Being Acquired By BIC In this episode of Shopify Masters, Joe Lamey, co-founder of Rocketbook, shares their crowdfunding journey, how they overcame manufacturing challenges, and how the team collected over 3 million email addresses by building an app.
04.27.2021 How Offering Bundles Doubled Lume Cube's Average Order Value In this episode of Shopify Masters, we chat with Riley Stricklin, co-founder of Lume Cube about launching on Kickstarter, searching for manufacturing partners, and increasing margins by transitioning from wholesale to direct to consumer.
04.20.2021 3x Sales in One Year: Lounge Underwear’s Story of Building a Multi-Million Dollar Industry Disruptor In this episode of Shopify Masters, we chat with the life and business partners behind Lounge Underwear, Dan and Mel Marsden to learn how they created an ecommerce success with logistics in mind and how they are incorporating sustainability and ...
04.13.2021 Converting Cold Traffic: How $200K in Ads Generated $1.8M in Revenue In this episode of Shopify Masters, Ace Reunis, co-founder of Threatheads, a pop-culture-centered apparel brand, shares with us how he leverages social ads to scale to a multimillion-dollar brand.
04.06.2021 Supporting 14,000 Artisans While Generating Over $4 Million in Revenue In this episode of Shopify Masters, we talk to Sujata and Taniya Biswas, the co-founders of Suta. Suta is a modern saree and apparel brand that supports the livelihoods of 14,000 weavers, with fair wages and high ethical standards. Sujata ...
03.29.2021 How One Company Scaled By Not Scaling At All In this episode of Shopify Masters, Ori Zohar of Burlap & Barrel shares with us why the company remains financially independent, publishes annual social impact reports, and grows by keeping sales volumes low.
03.23.2021 How TikTok Helped This Purpose-Driven Business Scale to $5 Million in Two Years In this episode of Shopify Masters, Tyler Macke of SendAFriend, shares with us the process of building a purpose-driven business, designing an experience, and the power of TikTok.
03.16.2021 How This Entrepreneur Brought Consistent Sales to a Seasonal Business In this episode of Shopify Masters, Curt Nichols, creator of Glade Optics, shares how he built a seasonal business with consistent sales through quality, customer service, and turned the business into a full-time venture.
03.09.2021 How SUGAR Cosmetics Raised $21 Million and Became an Industry Disruptor In this episode of Shopify Masters, Vineeta Singh of SUGAR Cosmetics shares with us how she grew the brand from online only to having over 10,000 retail touch-points, and becoming an industry disruptor that raised $21-Million in Series C funding.
03.02.2021 Building a 7-Figure Emergency Preparedness Company Without Scare Tactics In this episode of Shopify Masters, Zach Miller, Charles Mullenger, and Skyler Hallgren, creators Redfora, one of the leading emergency preparedness brands, share their digital strategies and how partnership helped to scale their business.
02.23.2021 From Kitchen Experiments to Cult Favorite Skincare Brand In this episode of Shopify Masters, Janell Stephens of Camille Rose shares with us the hurdles of finding the ideal production partner, grassroots marketing, and how COVID-19 affected her business.
02.16.2021 How This Direct to Consumer Suits-Maker Disrupted the Wedding Industry In this episode of Shopify Masters, we sit down with Jeanne Foley and Diana Ganz, co-founders of The Groomsman Suit, to talk about how SEO and incredible customer service were crucial to growing their company.
02.09.2021 86 Rejections But Jay-Z Ain't 1: From Idea to Multi-million Dollar Investment After discovering her daughter’s severe food allergies, Denise Woodard struggled to find crave-worthy treats her daughter could eat. So she baked them instead. And so began Partake Foods, a company that sells gluten-free, vegan, non-GMO cookies free of the top ...
02.02.2021 How This Dinnerware Brand Grew Through Influencer Gifting In this episode of Shopify Masters, Joe Parenteau, the creator of Fable, an ethical and sustainable dinnerware company, shares with us his marketing strategy of launching in one city at a time, and the importance of influencer gifting.
01.26.2021 Launching a Wearable Technology Through an Accelerator Program In this episode of Shopify Masters, we chat with Aneela Idnani Kumar, co-founder and inspiration of HabitAware, about her business journey to creating and launching a wearable technology that can help the 1 in 20 Americans who live with hair ...
01.19.2021 The Marketing Strategy That 10X Their Sales In 18 Months In this episode, you’ll learn from an entrepreneur who created a ‘10x marketing strategy’ and managed incredible growth despite the pandemic
01.12.2021 The Journey Of Being A Distributor Of A 100-Year-Old Brand In this episode of Shopify Masters, Michael Hagen, founder of Hagan Ski Mountaineering, shares with us how he received the distribution rights to Austrian-made skis from a century-old company and launched Hagan Ski Mountaineering.
01.05.2021 Learnings from Hidden 6-Figure Manufacturing Costs In this episode, you’ll learn from an entrepreneur how he used “big brand” strategies when starting his business.
12.22.2020 Leveraging Influencer Marketing to Build a 7-Figure Jewelry Brand In this episode of Shopify Masters, we chat with Akram Abdallah from Nominal, the makers of jewelry that merges culture with fashion.
12.15.2020 The Marketing Tactics of LeBron James’ Sports Nutrition Company In this episode of Shopify Masters, we chat with Luke Droulez the co-CEO at Ladder to chat about the importance of brand identity, content marketing, and celebrity partnerships. Since the recording of this episode, Ladder has been acquired by Openfit, ...
12.08.2020 The Formula for Building a Cult Favourite Skincare Line In this episode of Shopify Masters, we chat with Julie Clarke of Province Apothecary on how she turned natural remedies into a cult-favorite skincare brand that's loved by Gwyneth Paltrow and Vogue magazine.
12.01.2020 The Advantages of Brand Licensing in a Different Country In this episode, you’ll learn from Uri Weinberger on how he licensed a brand and immediately reached 7 figures in a span of a few months.
11.24.2020 How This 8-Figure Brand Turns Skeptics Into Customers In this episode of Shopify Masters we chat with the director of eommerce at PowerDot, Chase Novelich on product education, partnering with athletes, and important aspects of email flows.
11.17.2020 Growing a Niche Product into an 8 Figure Business In this episode of Shopify Masters, we chat with Colby Bauer of Thread Wallets on the importance of hiring, rebounding from failures, and word of mouth.
11.10.2020 Art of Reinventing: How This Bicycle Company Refines Its Products n this episode of Shopify Masters, Ryan Zagata of Brooklyn Bicycle Co. shares the lessons learned from his showroom, managing a 600% year over year growth, and the importance of feedback.
11.03.2020 Adapting to the Times: Three Unique Approaches to Black Friday Cyber Monday In this episode of Shopify Masters, we speak with three previous guests on how they are managing this year’s Black Friday Cyber Monday (BFCM) season We check in with Bili Boboe-Balogun of Tribe Beauty Box, Jeremiah Curvers of Polysleep, and ...
10.27.2020 How a Beverage Brand Fills the Cups of Many As one of the first nationally distributed Black-owned coffee and tea brands in America, BLK & Bold is building a business with impact. Founders Pernell Cezar and Rod Johnson are pledging 5% of profits to support youth programs.
10.20.2020 Building A Niche Board Games Business By Crowdfunding A Million Dollars In this episode, you'll learn from an entrepreneur on how combination of right timing, right place, and the right platform raised $1.6 million in crowdfunding
10.13.2020 Using TikTok to Generate 15,000 Sales in One Day In this episode of Shopify Masters, we chat with Erico Frezza of Peace Out Skincare on the skincare product development process, the benefits of using SMS marketing, and how they created a viral sales-generating TikTok video.
10.06.2020 7 Tips for Building a 7-Figure Business In this episode of Shopify Masters, we chat with Natalie Rogers of Klassy Network on the seven tips she has for building a seven-figure business.
09.29.2020 The Scientific Way to Generate and Test Business Ideas In this episode, you'll learn from an entrepreneur who used the scientific method to launch a business that earned $1.5M in 2019.
09.22.2020 The Power of Data and Feedback for Growing a New Brand In this episode of Shopify Masters, we chat with Charlie Gower of The Nue Co. on the importance of data and customer feedback for growing a new brand.
09.15.2020 The Journey of a Million-Dollar Customized Jewelry Brand On this episode of Shopify Masters, we chat with Jacob Pazos and Scott Shin of Revival Jewelry on their product development process, tips for crowdsourcing feedback, and ways to reach their target audience.
09.08.2020 Using Life Savings To Kickstart A Planner Business In this episode, you'll learn from an entrepreneur who turned a seasonal business into a predictive and stable revenue throughout the year.
09.01.2020 Achieving High Conversion Rates in a Saturated Market In this episode, you'll learn from an entrepreneur his ways to consistently get 6% conversion rate through Facebook, Instagram, and Amazon Ads.
08.25.2020 The Pre-Launch Strategies of A Million-Dollar Brand In this episode of Shopify Masters, we chat with Emily Chong and Nathan Chan of Healthish on product development and building their business through influencer marketing.
08.18.2020 How 2 Teachers Started a 7-Figure T-Shirt Business In this episode of Shopify Masters, Brian Wysiong of Tumbleweed Texstyles shares their bootstrapping strategy of growing a business from a side hustle along with their key retargeting tactics.
08.11.2020 Pizza In The Post: How Pizza Pilgrims Moved Their Restaurants Online In this episode of Shopify Masters, we chat with Thom Elliot of Pizza Pilgrims on how they created mailable pizza kits, established employee retention programs, and are planning for the future.
08.04.2020 Catch-Up with 3 Previous Guests: Growing Through COVID-19 In this episode of Shopify Masters, we catch up with three previous guests on how they are growing through the impacts of COVID-19.
07.28.2020 Best of Both Worlds: Ethical Fashion Label and YouTube Success In this episode, you'll learn from an entrepreneur who launched her first jewelry line through YouTube that crashed her website.
07.21.2020 Turning Your Passion Project into a Seven Figure Business In this episode of Shopify Masters, Mehdi Farsi shares how State Bicycle market their bikes, coordinate sponsorships, and create limited-edition bikes through partnerships with the Wu-Tang Clan and The Simpsons.
07.14.2020 Creating The Perfect Product For Social Media Virality In this episode of Shopify Masters, Nick Guillen of Truff, shares how to craft products designed for social media, network with influencers, and redesign websites for a better shopping experience.
07.07.2020 A Youtuber's Journey Of Launching Products Based on Community Feedback In this episode, you'll learn from an entrepreneur who created a brand based on their YouTube and Facebook community.
06.30.2020 Building A Multi-Million Fitness Brand Without Paid Marketing In this episode of Shopify Masters, Natalie Holloway and Maximilian Kislevitz of Bala share how they turned their idea into a viable product, life after Kickstarter and Shark Tank success, and their organic marketing tactics for building a multimillion brand.

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