Join us with SEO expert Jason Berkowitz as we dissect e-commerce SEO. We're cutting through the noise of AI content and zeroing in on standout strategies. It's all about making your site visible online, illustrated by a case study on an outdoor sports gear brand. We're not just talking SEO basics; we're giving you actionable strategies for Shopify stores to turn browsers into buyers. We go beyond headings, exploring how articles can drive traffic to products. Plus, we're unpacking the real deal with SEO tools and Shopify's role in e-commerce. Tune in for insights that could transform your digital strategy.

Episode Highlights:

1. Jason’s Journey in SEO - From a self-proclaimed SEO weirdo to the founder of Break the Web.
2. Evolution of SEO - How SEO strategies have changed from 2009 to today.
3. Impact of AI on SEO - Navigating the challenges and opportunities AI presents to search engine optimization.
4. Common SEO Frustrations - Addressing the common annoyances and misconceptions in SEO.
5. Effective Keyword Research - Tools and techniques for finding the right keywords.
6. On-Page vs. Off-Page SEO - Understanding the balance and importance of both.
7. Link Building Strategies - Practical tips for earning quality backlinks.

Guest Background:

Jason Berkowitz has been a prominent figure in the SEO industry since 2009. As the founder and SEO Director of Break the Web, he has helped numerous DTC brands enhance their online presence. Known for his transparent and results-driven approach, Jason has been a trusted advisor to in-house marketing teams, helping them navigate the complexities of SEO. Outside of his professional achievements, Jason is passionate about demystifying SEO and making it accessible to all.

• Website
• LinkedIn
• Twitter

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Additional Resources:

• Tools Mentioned:
  • Break The Web SEO Agency
  • Screaming Frog
  • Ahrefs
  • SEMrush
  • SiteBulb
  • Moz
  • Statista
  • Google Trends
  • SEO Manager
  • Wiki: The Semantic Web
  • Rich Results Test
  • Show your products for free on Google
  • Set up the Google & YouTube channel

Sponsors:

• Zipify
• Cleverific

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What's Kurt up to?

• See our recent work at Ethercycle
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Tune in to learn the secrets of successful SEO from one of the industry's leading experts!