The relationship between Google and creators has hit a rough patch. What was a match made in heaven–Google provided the platform, and creators provided the quality content searchers were looking for–has soured. With the rollout of AI Overviews and AI mode, creators are feeling left in the lurch, losing clicks and struggling to see a future with Google. The team behind the Inspired Taste website shares their story and asks: Is it time to break up with Google?

Stephanie brings in expert Paul Bannister, Raptive’s Chief Strategy Officer, to counsel the pair and share his wisdom on how creators can look at this moment in their relationship with Google and build a stronger future in the face of AI. 

Free creator resources:

What Google’s June 2025 core update means for creators

What the DOJ’s ruling on Google means for creators and publishers

How creator-led retreats help build a stronger brand

Resources for Raptive members:

How to improve content quality, according to Google’s latest Search Quality Rater Guidelines

5 high-impact email plays that drive growth

About page vs. author page: why both matter for brand and creator credibility 

Auto-DM tools: 7 expert tips for driving social traffic and email sign-ups