TikTok is all about lip syncing to pop songs and dancing like an asshole in front of your camera, right?

Yes...and no.

Regardless of whether you want to believe it or not, there are individuals who make their sole living on TikTok and they make more money than you...with their fucking phone.

No lease...no service...no product - they've harnessed the greatest limited resource of all-time, ATTENTION.

On today's episode I have a local celebrity in Charlotte, NC - Aaron Dodge - on the podcast to talk about his venture into becoming a personal brand and can microgyms (or any business for that matter) actually make a splash on TikTok to a measurable extent?

Check out Aaron on TikTok @aaron_dodge