Riley Stricklin had a question for me.

He had left his role as CEO of Lume Cube, a mid-8-figure DTC brand that he co-founded and I'd worked on briefly a number of years ago, and was thinking about what he wanted to do next. One idea he had: start an ecom HoldCo and try to spin up multiple new brands.

When he reached out to ask for my input (as a former aggregator CEO myself), I told him, "Let's talk. And how about we record it?" And Riley agreed to it.

Come for the conversation about the good, bad and ugly of DTC aggregators, stay for Riley's insights about the CRO tests that led to 30-40% conversion rate lifts for Lume Cube.

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