The three key insights from this episode: change is orienteering through unknown territory, not following a GPS route; organizations are addicted to efficiency when they desperately need experimentation; and the best experiments are designed to fail safely, not succeed predictably.

I'm diving solo into why small experiments might be the only sane approach to change in these chaotic times. After 30 years in this game, I've learned that "change management" is mostly a delusion — you can't manage your way through the unknown.

Most organizations want Google Maps for transformation, but what we're actually facing is orienteering through a misty valley with no clear path. Your company is probably designed to exploit what it knows, not explore what it doesn't, which creates a fundamental tension for anyone trying to lead change.

I'll walk you through what makes a good experiment, share some strategies for convincing skeptical stakeholders, and explain why you might need to run "two books" — one official, one real. Plus, why kindergarteners consistently outperform MBA students at innovation challenges.

If you're tired of change plans that feel more like wishful thinking than actual strategy, this episode offers a different way forward.

Change Signal. Cut through the blather, the BS, and the noise to find the good stuff that works in change and transformation.

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