As a heart-centered individual, there is often a huge amount of guilt that comes up when it comes to charging what you actually want to charge for your services.

It can be such a big thing mentally to navigate too. Do you find a different audience to sell your amazing product to? Or do you change your product to fit the target audience of the people that you want to serve?

For everyone who is struggling with really owning the fact that they desire to charge more, this episode is for you.

Highlights 

• [03:34] The three different ways the guilt shows up
• [06:14] Understanding your premium product within your audience
• [08:10] Building the business you desire
• [10:45] The first thing to get your mind around
• [13:13] Taking action

Quotes

• “There is always a person for every price.”
• “It is your job and responsibility to make sure that you're creating a business that enables you to have the impact that you want to make, facilitate the transformations that you want to facilitate, and live the life that you desire to live. You do not need to compromise.”
• “People don't build the business that they want to because they believe that they have limited choices in the problems that they solve, or the people that they work with. And that isn't true.”

Links

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Read Transcript here

Faith + Action = Miracles

Ways to work with me

• Summer School, my first free challenge in over 18 months, kicking off 15 June. Perfect for you if you've been circling the idea of becoming a coach and want to know what it takes to build a coaching business in 2026 and beyond. Join at suzyashworth.com/joinsummerschool
• Find Suzy on Instagram.
• Apply for the Quantum Leap Your Life & Business Certification.

Faith + Action = Miracles