Side Hustle Pro

This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.

In this episode she shares:

• How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launching
• How she strategically re-invested revenue from side hustling into her businesses 
• How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women

Highlights Include:

00:00 Intro

02:38 Navigating corporate America 

11:30 Pitching to Sugarfina

14:32 Launching Boss Women Media

16:52 Monetizing the business & impactful collaboration

27:43 Staying nimble and pivoting at the right time

34:02 Navigating a challenging pregnancy 

38:10 Creating a brand for Black and Brown girls

48:18 The power of a strong team

54:00 Tips for entrepreneurs 

Check out episode 404 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Boss Women Media Facebook: https://www.facebook.com/bosswomenmedia/ 
• Elle Olivia Website: https://shopelleolivia.com/ 
• Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07 
• Sugarfina: https://www.sugarfina.com/  
• Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

• Marty’s Instagram: https://www.instagram.com/martytmcdonald/ 
• Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/ 
• Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/ 

Hosted on Acast. See acast.com/privacy for more information.

As an entrepreneur, content creation has become a huge part of expanding a business. Let me tell you: there are no rules when it comes to content creation. So this week I’m sharing 4 tips that have helped me take the pressure off creating awesome content while running a business.

In this episode I’m sharing: 

• How to optimize your recording sessions to get content done quicker
• My favorite content creation tech and tools, and much more!

Highlights include:

00:00 Intro

03:58 Let go of expectations and have confidence to start

06:58 Envision your ideal audience 

09:00 How to batch content 

12:11 Create your on-camera uniform

16:05 Best tools to make content 

Check out episode 403 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Free Side Hustle Guide: https://www.sidehustlepro.co/startyourhustle/ 
• Favorite Ring Light: https://a.co/d/c5u9zFP 
• Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/ 
• Content Tools Amazon List: https://www.amazon.com/shop/influencer-37ba1da3/list/WQ7ES8GSRRBH?ref_=cm_sw_r_cp_ud_aipsflist_aipsfinfluencer-37ba1da3_W25J5W3V6YHVBHKAAQFT 
• Side Hustle Pro Newsletter: https://sidehustlepro.co/newsletter/ 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

This multi-hyphenate artist is the best example as to how pursuing that side hustle you’ve always dreamed about can pay off.

In the guest chair this week we have Nicole Crowder, an acclaimed designer, upholsterer, editor/writer, and curator. After her first custom furniture collection launched in 200 World Market US retail stores, Nicole continues to expand and now collaborates with brands that span across advertising, hospitality, fashion and television to create modern heirlooms and redefine space making.

In this episode she shares:

• How she balances the titles of editor, designer, curator and artist 
• Where her work has been featured, from the HBO television series Insecure, to being acquired by historical museums
• The number one way she ensured high profits while working with brands  
• How she lands huge publications like Architectural Digest, Elle Decor, and Better Homes & Gardens

Highlights include:

00:00 Intro

02:30 Building a photography portfolio 

08:49 Discovering the world of upholstery 

11:43 Researching and fine-tuning the craft

13:14 Landing contracts with huge brands

19:48 Navigating negotiations for maximum profit

25:34 Building a pay structure 

31:07 Being featured on HBO’s Insecure 

41:58 Tips for entrepreneurs 

Check out episode 402 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Nicole’s Website: https://www.nicolecrowderupholstery.com/ 
• Nicole’s Instagram: https://www.instagram.com/nicolemcrowder 
• Upholstery Retreats: https://www.theupholsteryretreat.com/ 
• World Market: https://www.worldmarket.com/ 
• Vixer app: https://www.vixerapp.com/   
• The Remedy Affirmation Cards: https://www.themelanatedremedy.com/ 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Nicole’s Instagram: https://www.instagram.com/nicolemcrowder 

Hosted on Acast. See acast.com/privacy for more information.

This week in the guest chair we have ​Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE​, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since.​

• Why tapping into her community of mentors and entrepreneurs was the right direction 
• How she has self-funded her business since 2017 with no outside capital 
• How she has partnered with hard-to-find global brands, become a sought-after destination for emerging brands

Highlights Include: 

00:00 Intro

04:19 Gathering expertise in fragrance

09:50 Challenges in corporate America

13:46 Small-scale beginnings

22:46 Self-financing her side hustle 

28:03 The unique customer experience 

35:26 Revenue streams

39:18 Target audience and marketing 

51:13 Tips for entrepreneurs 

Check out episode 401 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by: 

Shopify

Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.

Links mentioned in this episode

• Kimberly’s Website: https://www.museexperiences.com/ 
• Kimberly’s Instagram: https://www.instagram.com/muse_experiences/ 
• By Killian: https://www.bykilian.com/ 
• Myleik Teele’s SHP Episode: https://www.youtube.com/watch?v=FtJgMJXpUPY 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

• Kimberly’s Website: https://www.museexperiences.com/ 
• Kimberly’s Instagram: https://www.instagram.com/muse_experiences/ 

Hosted on Acast. See acast.com/privacy for more information.

This week in the guest chair we have Germanee Gerald, founder of GG&Co Styling Firm, a brand and image styling company. Getting her start in the fashion corporate world, Germanee realized she thrived in offering her talents as a personal stylist and started side hustling. 

In this episode she shares:

• How she went from living with family and driving DoorDash to make end’s meet to hiring a team for her styling firm
• How to leverage opportunities like internships and a personal brand for business growth
• How diversifying her services, hiring a team, and seasonal planning led to scaling her business 

Highlights include:

00:00 Introduction

4:08 From biochem to fashion

6:22 The world of corporate fashion 

11:35 Transitioning into personal styling

17:49 Strategizing finances to go full time 

22:36 Nomad life and gigs to meet ends meet

29:14 Working with a celebrity stylist

36:58 Launching GG Styling Firm

39:53 Maximizing cash flow

42:34 Tips for entrepreneurs

Check out episode 399 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by: 

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.

Links mentioned in this episode

• Germanee’s Website: https://germaneeg.com/gg-co/ 
• Germanee’s Instagram: https://www.instagram.com/germanee_g 
• Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/ 
• LinkedIn Premium: https://premium.linkedin.com/ 
• Apuje Kalu: https://www.instagram.com/apuje/ 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

• Germanee’s Instagram: https://www.instagram.com/germanee_g 
• Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/ 

Hosted on Acast. See acast.com/privacy for more information.

This week in the guest chair we have Robiar Smith, CEO of R.B. Pest Solutions. In a male-dominated field, she is trailblazing her way to the top and building a legacy business for her family and community. Juggling two rapidly growing companies in an unexpected industry, she's redefining success and breaking barriers.

In this episode she shares:

• How she developed an exclusive retail deal with Home Depot
• What skills from her background in corporate America and MBA program she applied to being an entrepreneur 
• Her transition into scaling a product-based business into a multi-million dollar company 

Highlights include:

00:00 Intro

2:30 Following the pest control legacy 

6:34 How an MBA helped launch the business

12:57 Acquiring customers and making them long time clients

21:34 Phases of scaling a business

25:41 Developing and testing retail products

29:37 Difference in service-based and product-based business

32:44 Maintaining profitability 

35:48 Tips for entrepreneurs 

Check out episode 399 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Robiar’s Instagram: https://www.instagram.com/r.b.pestsolutions/ 
• Robiar’s Facebook: https://www.facebook.com/rbpestsolution 
• Robiar’s Website: https://therbpremiumproducts.com/ 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Robiar’s Instagram: https://www.instagram.com/r.b.pestsolutions/ 

Robiar’s Facebook: https://www.facebook.com/rbpestsolution

Hosted on Acast. See acast.com/privacy for more information.

Today we have in the guest chair Selina Howard, founder and CEO of Vanglorious Brides. Getting her start as a teacher and side hustling as a wedding planner, Selina found her passion and niche in dressing brides. Today, Vainglorious Brides offers custom bridal shopping experiences, day of dressing services, bridal fashion event production, and more.

 In this episode she shares:

• How she went from working for free and building her network to booking celebrity clients
• How fostering strong relationships in the industry gave her the upper hand
• How she pioneered bridal styling and created her own niche

Highlights Include: 

• 00:00 Intro
• 5:08 Becoming a bridal stylist
• 11:22 The business of working with brides
• 18:58 Building relationships in the industry
• 26:07 Creating a niche in the market
• 33:20 Recovering from COVID impact
• 39:38 Scaling A Team
• 43:02 Booking clients from social media 
• 47:17 Expanding Black bridal market’s reach
• 53:48 Advice for entrepreneurs

Check out episode 398 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by: 

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.

Links mentioned in this episode

• Selina’s Website: https://www.vaingloriousbrides.com/ 
• Selina’s Instagram: https://www.instagram.com/vaingloriousbrides/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

• Selina’s Instagram: https://www.instagram.com/vaingloriousbrides/

Hosted on Acast. See acast.com/privacy for more information.

This week in the guest chair we have DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. DeNeitra has used her creativity and grit to climb to the top of the events industry, working closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and Hulu, among others.

DeNeitra shares how when the events business was shut down during the Pandemic, she pivoted her business to custom mailers, leading to her scaling Savvy Events to a 7-Figure Business.

In this episode DeNeitra shares:

• How she made her first custom mailer during the pandemic and created a whole new division in her business
• How she structures her pricing to make sure she is fairly compensated
• How she’s expanding her business and team to incorporate both event production and creative mailer production

Highlights Include:

00:00 Intro

04:16 Event planning

09:22 Work-life balance

18:10 Percentage-based pricing

23:57 Pivoting to mailers

31:13 Adapting staffing structure

34:50 Tips for entrepreneurs

Check out episode 397 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by: 

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at https://gusto.com/shp.

Links mentioned in this episode

• Website: https://savvycreativeagency.com/ 
• Savvy’s Instagram: https://www.instagram.com/savvycreativeagency_/ 
• Savvy’s Facebook: https://www.facebook.com/SavvyCreativeAgency 
• Savvy’s LinkedIn: https://www.linkedin.com/company/savvycreativeagency/about/ 
• Dubsado: https://www.dubsado.com/ 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Hosted on Acast. See acast.com/privacy for more information.

This week in the guest chair we have Alexis Barber, a lifestyle influencer and founder of Too Collective, a modern wellness and loungewear brand. At just 25 years old, Alexis is the host of the top-rated Too Smart For This Podcast and has worked with brands like Lululemon, Rare Beauty, Microsoft, and Miss Dior as a content creator. 

In this episode she shares: 

• How growing up low-income provided the foundation for having confidence and an ambitious mindset to overcome the limitations of her past
• Her transformative experience as an MBA candidate at The Wharton School at UPenn
• How she makes a living off of content creation and the opportunities being an influencer has provided

Highlights Include:

00:00 Intro 

03:00 Confidence and putting yourself out there

09:55 Becoming a lifestyle influencer

12:04 Navigating side hustling and a corporate role

19:27 Collaboration with Rare Beauty 

20:48 Launching a robe company 

29:09 MBA program at Wharton

39:20 Transparency in content creation

44:07 The importance of building a team

Check out episode 396 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.

Links mentioned in this episode

• Too Collective Website: https://toocollective.com/  
• MLT Program: https://mlt.org/
• Harvard Summer Program: https://www.hbs.edu/svmp/Pages/default.aspx 
• Pietra: https://www.pietrastudio.com/ 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Too Collective Instagram: https://www.instagram.com/toocollective/ 

Alexis’ Tiktok: https://www.tiktok.com/@alexisbarber_ 

Alexis’ Instagram: https://www.instagram.com/alexisbarber/ 

Alexis’ YouTube: https://www.youtube.com/@alexis_barber 

Hosted on Acast. See acast.com/privacy for more information.

This week in the guest chair we have Reyna Noriega, a multifaceted visual artist. Being encouraged to pursue her talents by her parents, she was led to become an art teacher. It was there she discovered her true passion for art and a confidence in herself that would lead her to becoming a full-time artist. With her newfound belief in herself, she began manifesting dream projects and securing brand partnerships with big names like Apple, American Express, and Warby Parker.

In this episode she shares:

• How she determined she can pursue art as a viable career path 
• How staying consistent and continually reevaluating her skill set allows her to be price herself and her art accordingly 
• Her ability to fully commit to side hustling and successfully overcoming financial obstacles that come with that path

Highlights include: 

2:45 Figuring out a career path

6:57 Juggling multiple side hustles

14:32 Brand partnerships 

16:40 Trusting your intuition and having confidence 

23:56 leveraging social media

37:56 Handling the costs of entrepreneurship 

Check out episode 395 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Reyna’s Website: https://www.reynanoriega.com/ 
• Reyna’s Instagram: https://www.instagram.com/reynanoriega_ 
• Reyna’s YouTube: https://www.youtube.com/channel/UC0DqVRxteqWQk4L14HKlfgA 
• Ipsy/Boxycharm: https://www.ipsy.com/ 
• The War of Art: https://stevenpressfield.com/books/the-war-of-art/ 
• Amazon Storefront: https://www.amazon.com/shop/reynanoriega_?ref_=cm_sw_r_apin_aipsfshop_aipsfreynanoriega__Q9YJEH8VQZYBZ2D9JQS0&language=en_US 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

• Reyna’s Instagram: https://www.instagram.com/reynanoriega_ 
• Reyna’s YouTube: https://www.youtube.com/channel/UC0DqVRxteqWQk4L14HKlfgA 

Hosted on Acast. See acast.com/privacy for more information.