Today I am joined by Simone De La Rue, Founder & CEO of Body by Simone, a dance-based fitness business. Simone has run her US business for over a decade and has trained some of the world’s most famous celebrities, as well as appearing on Khloe Kardashian’s Revenue Body.

With a passion for dance and a love of moving her body, Simone identified the need for consumers to have easy access to exercise and cardio, that doesn’t feel like a chore. 

Reflecting on the last 18 months with her business all but shutting down, the Covid-19 pandemic resulted in Simone’s four studios quickly turning to two. Heartbroken, Simone reminds us that this was a harsh reality check on how misleading social media can be.

We talked about marketing + how receiving lots of press coverage in the early days fast tracked Simone’s business but she explains that celebrity endorsement is not something to rely on – it’s all in the product being sold. Starting her business, Simone says she felt ‘clueless’. 

10 years on, Body by Simone focuses on content to stay relevant amongst constantly emerging health and fitness ‘fads’. 

Her biggest challenges include retaining highly-skilled staff whilst juggling the emotions and many personalities of employees. 

I ask what productivity means to Simone and in response, she explains what she means by ‘run your day not let your day run you’ 

I hope you can take some of Simone’s words of wisdom and apply them to your endeavours. 

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